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Busan Metropolitan City Recruits Participating Companies for the “Regional Products Joint Purchasing Consultation Fair”

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Busan Metropolitan City, led by Mayor Park Heong-joon, announced that it is recruiting local companies to participate in the Regional Products Joint Purchasing Consultation Fair, which will be held on July 10 at Hall 2A of Exhibition Center 1, BEXCO.

The consultation fair will be organized as a linked event of the 2026 Busan Brand Festa, the largest regional brand consumer festival in Busan.

Since 2018, Busan Metropolitan City has worked with the Busan Regional Office of SMEs and Startups to support local companies in developing public-sector sales channels by providing opportunities for purchasing consultations between local businesses and public institutions.

This year, in cooperation with the Korea SMEs and Startups Agency for Distribution and Promotion under the Ministry of SMEs and Startups, the event will also offer one-on-one consultations with merchandise directors (MDs) from distribution platforms and MRO buyers. As a result, it will be expanded into an integrated market expansion support event covering both the public procurement market and private distribution networks.

Depending on participating companies’ needs, various distribution platforms such as Gmarket, Hyundai Home Shopping, and Oasis are expected to take part. Small and medium-sized enterprises supplying MRO products will be provided opportunities to consult with buyers whose purchasing needs align with their product characteristics.

In addition, 37 public-sector organizations, including public institutions relocated to the Busan Innovation City, quasi-governmental organizations, public enterprises, and institutions affiliated with Busan Metropolitan City, will participate as buyers to support the expansion of public-sector sales channels for regional products.

The event will also feature various supplementary programs, including consultation booths related to bidding, procurement, and public purchasing systems, thereby helping participating companies achieve meaningful market expansion.

Small and medium-sized enterprises and small business owners wishing to participate may apply through Fanfandaero (fanfandaero.kr), the sales channel information platform operated by the Korea SMEs and Startups Agency for Distribution and Promotion, until June 22. Applicants should refer to the notices posted on the website and register for the appropriate consultation category.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “This year’s consultation fair has been designed as an event that enables companies to target both the public market and private distribution markets simultaneously, providing local businesses with broader opportunities to develop new sales channels.”

He added, “We will continue to expand various market development support policies so that outstanding local companies can discover new growth opportunities and achieve tangible sales results.”