Busan is good

Busan Metropolitan City Launches “Big Sale Week” to Spread BTS Concert-Driven Economic Benefits Across the City

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will operate “Busan Big Sale Week” in conjunction with the “BTS World Tour Arirang IN Busan” concert, scheduled for June 12 and 13, to encourage spending by domestic and international tourists and residents visiting Busan and to revitalize the local economy.

“Busan Big Sale Week” has been designed to ensure that spending by the large number of visitors attracted by the concert does not remain concentrated around the venue but spreads throughout the local economy, including neighborhood commercial districts, traditional markets, and the retail industry.

The city plans to support increased sales for local businesses and restore vitality to the people’s economy through voluntary private-sector discount promotions, the operation of a Busan pop-up store, and special discount sales of Dongbaekjeon tourism gift certificates.

First, the city will operate a “Private-Sector Participation Big Sale Week” from June 10 to 16, involving 550 small business establishments and nine major retail companies.

Customers using participating stores will receive an additional 2 percent Dongbaekjeon cashback, along with various benefits such as store discounts, complimentary gifts, and bonus items.

Major commercial districts including Haeundae Hae-ridan-gil, Jeonpo Sait-gil, the Pusan National University commercial area, and Busanjin Market, as well as major retailers such as Lotte Department Store Busan Main Branch, Lotte Mall Dongbusan Branch, and E-Mart Haeundae Branch, will offer a variety of discount promotions for concert attendees and local residents.

Participating stores in Busanjin Market will offer a 10 percent discount on all products. Stores in participating neighborhood commercial districts will provide discounts of 15 to 20 percent or complimentary bonus services for customers who verify their status as BTS fans. E-Mart Haeundae Branch will provide free admission vouchers to Haeundae Hill Spa for visitors who present a BTS concert ticket and a receipt showing purchases of at least KRW 30,000 at the store.

Detailed information on participating businesses and promotional benefits is available on the city website at https://www.busan.go.kr/depart/bigsaleweek.

To encourage longer-stay spending by domestic and international tourists and promote the use of the local currency, the city will also offer special discounts on card-type Dongbaekjeon tourism gift certificates.

A total of 2,000 gift certificates with a face value of KRW 50,000 each will be issued and sold at a 15 percent discount for KRW 42,500.

The certificates will be available for purchase on June 12 and 13 at the Busan Pop-up Store and at the tourism photo wall on the first floor of Gimhae International Airport’s international terminal. Purchasers will also receive a Boogi keyring as a complimentary gift.

In addition, during Big Sale Week, the city will hold a spending promotion event worth a total of KRW 100 million for Dongbaekjeon users who spend more than KRW 100,000. An additional 5 percent Dongbaekjeon cashback will also be provided for purchases made at Good Price Stores.

The city will also host the “Busan Brand Fair,” a special sales event featuring outstanding local products, to help Busan-based companies expand their market opportunities. In addition, it plans to operate a citizen-participation “Busan-style Homestay” program that provides free accommodation for foreign tourists, helping to stabilize lodging prices.

Meanwhile, from June 12 to 13, Busan Station Plaza will host the “Busan Pop-up Store,” where visitors can experience Busan’s outstanding products and cultural content in one location.

The pop-up store will feature 37 booths operated by 28 companies and will showcase and sell products from local small businesses, representative Busan brands, B-Beauty products, and handicrafts.

Various cultural performances and experiential programs will also be offered, while a city promotion pavilion will introduce Busan’s major policies and tourism content to domestic and international visitors.

Mayor Park Heong-joon stated, “This BTS concert is an excellent opportunity not only to showcase Busan’s cultural appeal to the world but also to inject vitality into the local economy. Through Busan Big Sale Week, which both tourists and residents can enjoy together, we will work to expand consumer spending and ensure that the economic benefits generated by the concert reach commercial districts across the city, resulting in increased sales for small business owners and self-employed operators and contributing to the recovery of the people’s economy.”