Busan is good

A Daily Habit of Happiness Rewarded Through Dongbaekjeon! “Busan Happiness Mileage”

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Busan Metropolitan City, led by Acting Mayor Kim Kyung-duk, announced that applications for the “Busan Happiness Mileage” program will open at 10:00 a.m. on May 27. The initiative is designed to help citizens enjoy happiness through small everyday actions while naturally accumulating benefits in the process.

The “Busan Happiness Mileage” program is one of Busan Metropolitan City’s signature citizen happiness initiatives. Through the “Busan is Good Dongbaekjeon” mobile app, participants can earn points by completing missions such as walking, visiting 15-Minute City facilities, and volunteering, and then convert those points into the local currency Dongbaekjeon for use.

Participants who walk at least 8,000 steps per day (5,000 steps for those aged 65 or older) will receive 100 points, with an additional 200 points awarded for completing the mission at least three times per week.

In addition, participants can earn 50 points by visiting one of approximately 600 happiness facilities, including Deullak Nallak and HAHA Centers, listed on the “15-Minute City Living Area Map” within the app and authenticating their visit through a QR code. An extra 200 points are awarded for completing the mission at least three times per week.

Participants may also complete volunteer missions through the “Volunteer Bank” app and convert the earned points into Happiness Mileage points.

Any Busan citizen aged 19 or older (born on or before December 31, 2007) is eligible to participate. A total of 100,000 participants will be recruited on a first-come, first-served basis, including 70,000 general applicants and 30,000 applicants from groups requiring special social consideration.

Special recruitment categories include senior citizens aged 65 or older, socially isolated or withdrawn youth, households at risk of lonely death, and individuals facing mental health crises.

Applicants aged 65 or older will automatically be classified under the special recruitment category during the application process, making participation easier even for those less familiar with digital devices.

Participants from the first and second pilot projects must reapply during the recruitment period in order to participate again.

In particular, this year’s program actively reflects requests from pilot project participants. The previous requirement of accumulating at least 5,000 points before converting them into Dongbaekjeon has been abolished, and the conversion limit has been raised from KRW 40,000 to KRW 50,000, further strengthening benefits and making it easier for participants to use all accumulated points.

According to satisfaction surveys conducted among participants in the first and second pilot projects, respondents expressed high levels of satisfaction and strong intentions to participate again. The city expects strong public interest in this year’s program as participant suggestions, including increased point accumulation opportunities, have been actively incorporated.

Applications for the “Busan Happiness Mileage” program can be submitted through the “Busan is Good Dongbaekjeon” app starting at 10:00 a.m. on May 27, and points can be accumulated over a five-month period through October 28.

Further details are available on the Dongbaekjeon website at busandong100.kr or through notices posted in the app.

Park Geun-rok, Director General of the Administrative Affairs Bureau of Busan Metropolitan City, stated, “Through the previous pilot projects, we were able to confirm citizens’ strong interest in and positive response to the Happiness Mileage program, as well as high levels of participant satisfaction. Going forward, we will continue to explore ways to expand the program, including increasing participant numbers and enhancing point benefits, so that more citizens can continue building happiness through small daily actions and foster a warm, connected community together.”