Busan is good

Busan Metropolitan City Mobilizes Citywide Festival Experience Linked to BTS World Tour to Welcome Global Visitors

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Busan Metropolitan City, led by Acting Mayor Kim Kyung-duk, announced that it will create large-scale tourism content ahead of the “BTS World Tour Arirang IN Busan” concerts scheduled for June 12 and 13, enabling fans and tourists to fully immerse themselves in experiences throughout the city.

The city is promoting the initiative not as a one-time event, but as a “Citywide Festival Experience” project that transforms the entire city into a comprehensive cultural and tourism destination.

By connecting K-POP content with Busan’s distinctive infrastructure, the city will implement a four-stage strategy centered on “hospitality, experience, gastronomy, and lasting impressions,” allowing domestic and international visitors to experience the city’s attractions from the moment they arrive until after the concert ends.

[Hospitality] To ensure visitors experience a special first impression of the city, welcome programs will be concentrated at major gateways and key downtown locations.

At Gimhae Airport, a welcome photo zone will be installed and a hospitality week event for international visitors will be held from June 8 to 14. At the Busan Station Eurasia Platform, a welcome center will operate from June 5 to 21, offering Busan tourism information, luggage storage services, K-POP experience programs, and various event spaces.

At Busan Station Plaza, a variety of performances and promotional events featuring local products and policies will create a welcoming atmosphere. In particular, the “Busan Pop-up Store,” scheduled for June 12 and 13, will feature participation from six city departments and approximately 30 partner companies, hosting a special exhibition and sales event for Busan-made products.

In addition, welcome messages will be displayed on media facilities and outdoor digital billboards at key city locations such as the Busan Station Eurasia Platform and Haeundae Square. Landmark sites including Gwangan Bridge, Nurimaru APEC House, and Busan Tower at Yongdusan Park will also feature special illumination displays, creating a festive atmosphere throughout the city.

[Experience] Immersive programs that allow fans and tourists to actively enjoy and participate in attractions across Busan will be expanded.

At 10 p.m. on June 12 and 13, Gwangalli Beach will host a large-scale “Drone Lighting Show” featuring 1,000 drones synchronized with Gwangan Bridge illumination displays to deliver a special comeback welcome message.

From June 11 to 13, “The Red Moment Busan” will take place at Song Sang-hyeon Square, utilizing the red lighting theme inspired by the BTS Arirang album, with music performances, photo zones, and interactive booths.

From June 5 to 21, a dedicated city tour bus theme route wrapped in “BTS THE CITY” branding will operate once daily and once nightly.

Additionally, four themed tourism courses tailored to fan preferences—Local (Northern and Western Busan), Romantic (Downtown), Healing (Geumjeong area), and Arts (Haeundae area)—will encourage extended stays in Busan.

[Gastronomy] To connect the concert-driven tourism boom with revitalization of local commercial districts, Busan will introduce programs combining its signature cuisine with nighttime tourism content.

At “Port Village Busan 2026,” held at Busan Port Pier 1 from June 4 to 21, a gastronomy lounge, lifestyle market, and interactive spaces featuring 50 local food and beverage teams will create a vibrant port atmosphere.

During June, the “Gourmet Selection” promotion will collaborate with renowned restaurants across Busan to offer culinary promotions, with some teams also participating on-site at Port Village.

From June 10 to 14, the “Byeolbada Busan Night Market” at the lotus garden area of Hwamyeong Ecological Park will feature traditional liquor pop-up stores and themed night market experiences.

The city will also distribute a Busan Gourmet Guide Map featuring dining content by district and food and beverage information near major tourism hubs, enhancing accessibility for international visitors and encouraging longer tourism-related spending through Busan’s culinary attractions.

[Lasting Impressions] The city aims to ensure this visit is remembered not as a one-time concert experience, but as a reason to revisit Busan in the future.

A Busan Tourism Promotion Center will operate near the Busan Asiad Main Stadium concert venue, comprehensively introducing major tourism resources and local content while expanding visitor movement throughout the city through interactive programs.

Limited-edition welcome kits will be distributed to visitors at the Busan Station Eurasia Platform Welcome Center, public accommodations such as Gudeok and Geumnyeonsan Youth Training Centers and Naewonjeongsa Temple Stay facilities, and the Busan Tourism Promotion Center. The welcome kits include Busan tourism souvenirs, BIG3 20 percent discount coupons for the VISIT BUSAN PASS, and various tourism vouchers, helping visitors experience Busan’s attractions more affordably and extensively.

The VISIT BUSAN PASS is a tourism pass exclusively for international visitors that combines access to major tourist attractions and transportation in Busan.

Acting Mayor Kim Kyung-duk stated, “This concert will serve as an opportunity to demonstrate Busan’s safety management capabilities and city brand to the world,” adding, “We will do our utmost to create a world-class tourism environment and provide seamless convenience so that the excitement of the concert connects naturally with diverse experiences and gastronomy across the city, leaving visitors with a lasting impression of Busan as a global tourism city they want to revisit.”