Busan is good

Busan’s K-pop Wave Begins in Full Swing… “2026 Busan One Asia Festival (BOF) with NOL” Officially Kicks Off

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Busan Metropolitan City announced the additional artist lineup for the BIG Concert of the “2026 Busan One Asia Festival with NOL (Busan One Asia Festival, hereinafter referred to as 2026 BOF with NOL).”

With the newly confirmed participation of AKMU, Haechan (NCT), and EVAN, the festival’s 10th anniversary edition is expected to offer an even more diverse concert experience and generate heightened anticipation among audiences both in Korea and abroad.

The BIG Concert will take place over two days from June 27 to 28 at Busan Asiad Main Stadium, featuring artists from a variety of genres including K-pop, hip-hop, and R&B.

In particular, this year’s concert will maximize audience immersion through expanded standing sections and dynamic stage production, while an expanded artist lineup will deliver a premium concert experience differentiated from previous editions.

On the first day, AKMU has confirmed its appearance, drawing attention from a wide range of audiences with its emotional music and broad public appeal.

Recognized as one of Korea’s representative musical acts for both artistic quality and popularity, AKMU is expected to present a uniquely refined performance at the 2026 BOF with NOL stage, backed by its distinctive musicality and strong live performance skills.

Also performing on the same day, Haechan (NCT) is expected to further elevate the excitement on site with his powerful global fandom.

Haechan is an all-round artist known for his unique vocal tone, stable singing ability, and commanding stage presence. At the 2026 BOF with NOL, he is expected to captivate audiences with compelling performances and even greater emotional expressiveness.

On the second day, EVAN has confirmed his appearance, drawing attention from fans around the world.

EVAN has gained recognition from global audiences through his outstanding vocal ability and performances, and is continuing to establish himself as a solo artist. At this concert, he is expected to add musical depth to the event with a stage showcasing his own distinctive style.

In addition to the performances, the city will also expand a variety of K-culture-based exhibition and experiential content designed to enhance visitor satisfaction.

This year, admission times will be moved earlier, allowing audiences to enter from 1:00 p.m. Pop-up zones will also be established around Busan Asiad Main Stadium and the surrounding Skyway area. In addition to K-pop-related exhibitions and interactive experiences connected to the performances, local brand content will also be strengthened to allow visitors to experience Busan’s distinctive lifestyle culture.

Meanwhile, on June 9 at 2:00 p.m., the BIG Talk conference titled “Ten Million K-pop Fans Discuss Busan’s K-Content Business” will be held at Busan Port International Exhibition & Convention Center.

Beginning with a keynote lecture by SM C&C, experts from various industries—including NOL Universe in culture and tourism, The Founders in beauty, ESTEEM in fashion, and Delibird Korea in logistics—will share insights and business cases related to diverse K-content industries.

Official ticket reservations will open at 8:00 p.m. on May 12 through NOL and NOL ticket.

Kim Kyung-duk, Acting Mayor of Busan Metropolitan City, stated, “Celebrating its 10th anniversary this year, the 2026 BOF with NOL is more than just a K-pop concert; it is a global convergence festival connecting local businesses with the cultural content industry.” He added, “In particular, this year we have prepared a wide range of content that fans from Korea and around the world can enjoy together, and we ask for your continued interest and support.”