Busan is good

Busan Dresses in the Fragrance of Spring… Busan Brand Shop Launches Experiential Popup Store with Local Company

내용

Busan Metropolitan City and Design Council Busan announced that they will operate the “Sweet Solution (Quantum Scent) Perfume Popup Store” on the first floor of the Busan Brand Shop (Big Shop: Busan is good Shop) located on Gwangbok-ro, Jung-gu, from May 1 to June 30.

Quantum Scent is a customized perfume brand operated by Sweet Solution.

This popup store, created in collaboration with the fragrance company Sweet Solution (Quantum Scent), is organized under the theme “Scent The City: Wear Busan Through Fragrance,” offering a space where visitors can directly experience and purchase fragrance products inspired by the sensibility of Busan. It introduces a new type of content that allows people to experience the city through scent, centered on the “City Scent Series,” which embodies Busan’s iconic places and atmosphere through fragrance.

In particular, a mini gallery-style space has been arranged to sensorially convey Busan’s unique charm by showcasing perfumes inspired by iconic images such as the Gwangan Bridge and the night view of Haeundae, along with artworks by local artists active in Busan.

The popup store also features a “Goods Zone,” where visitors can find a wide range of items in one place, including MBTI-themed perfumes categorized into 16 personality types, inner perfume (underwear-specific fragrance) “AURA VEIL,” and glitter fragrance products inspired by a cosmic theme.

In addition, the popup store offers experiential programs where visitors can create their own scents. Through the “Fragrance Bar,” participants can enjoy various options—from single-note fragrances to MBTI-customized perfumes—at special experiential prices, and take home their creations in dedicated glass bottles.

Alongside this, a social media participation event will be held, where visitors who upload photos will receive a paper air freshener, and selected weekly best content creators will be given an additional perfume sample kit.

Busan Metropolitan City plans to use this popup store to expand stay-oriented content at the Busan Brand Shop and strengthen city brand promotion that combines experience and consumption. The use of scent as a sensory element is expected to attract diverse visitor groups, including the MZ generation, and enhance familiarity with the Busan city brand.

Moving forward, the city intends to continue discovering experiential content centered around the Busan Brand Shop and develop it into a key hub for spreading the city brand.

Moon Jeong-ju, Head of the Future Design Division of Busan Metropolitan City, stated, “This popup store is a new attempt to reinterpret the scenery and sensibility of Busan through the medium of fragrance,” adding, “We will continue to creatively expand the city brand through diverse private-sector collaborations and develop content that can be enjoyed by both citizens and tourists.”