Busan is good

Busan Metropolitan City to Premiere Talk Variety Show “I Know Because I’ve Tried It” Hosted by Actor Han Sang-jin on May 8

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Busan Metropolitan City announced that it has produced a talk variety show, “I Know Because I’ve Tried It,” featuring actor Han Sang-jin, the city’s media communication ambassador, and will release it through the city’s official YouTube channel.

Busan Metropolitan City Official YouTube Channel: https://www.youtube.com/@Busan_is_good

“I Know Because I’ve Tried It” is a talk-based content series in which Busan citizens who have prior experience in various areas such as startups, marriage, employment, and living in Busan appear and share their stories.

The program was designed to capture the life experiences of Busan citizens who have chosen the city as the stage of their lives and are forging their own paths. The firsthand experiences of these life seniors are expected to provide warm encouragement to those facing similar concerns and challenges.

Actor Han Sang-jin, the city’s media communication ambassador, will serve as the main MC. He relocated to Busan with his wife, Park Jeong-eun, head coach of the BNK Sum Busan Bank basketball team, and has been living in the city for five years. Through various broadcasts and interviews, he has consistently expressed his affection for Busan, including remarks such as “money earned in Busan is spent in Busan.”

Based on this connection, he and his wife were appointed as media communication ambassadors for Busan Metropolitan City on March 16, marking the first time a couple has been jointly appointed as ambassadors for the city.

In particular, the concept of this project originated from Han Sang-jin’s own experiences as a Busan citizen over the past five years, through which he has sought out and incorporated the stories of citizens active in various fields.

Attention is also being drawn to the performance of Assistant Officer Kim Gyubi, who makes her debut as a co-MC alongside Han Sang-jin. The dynamic interplay between the two hosts, who skillfully balance tension in their conversations, adds to the entertainment value.

Within the program, the two MCs meet Busan citizens using friendly nicknames—“Han Daesa” for Ambassador Han Sang-jin and “Gongbi” for public official Gyubi. While Han Sang-jin leads conversations from the perspective of Busan citizens, Kim Gyubi provides accurate and balanced information representing the city.

The content is produced as thematic episodes. Starting with Episode 1 on Busan real estate (May 8), the series will continue with Episode 2 on original foreign residents of Busan and Episode 3 on local business experts, to be released every Friday.

Episode 1 will feature Lee Tae-su, a Busan real estate YouTuber with 160,000 subscribers, and Jeon Kyung-min, a real estate attorney. Having personally reviewed over 300 apartments in Busan and handled 600 real estate disputes, they will candidly share insights gained from their field experience.

Episode 2 will invite Laura MacLurky from Scotland, who has lived in Busan for 15 years, and Taegun Smith from Seattle, who has lived in Busan for 13 years. The episode will present realistic and vivid experiences of their lives as foreign residents, including marriage, employment, visas, and leisure activities.

Episode 3 will feature Lee Won-seok, CEO of Golchigi Food; Kang Jun-young, CEO of a commercial district analysis YouTube channel; and local marketing creator Kim Nolbu. The discussion will include in-depth stories contributing to Busan’s development, from overcoming 1 billion KRW in debt accumulated during the COVID-19 pandemic within five years to achieving annual sales of 1.5 billion KRW, to effective social media marketing strategies and candid perspectives from local business owners on what they truly hope for in Busan.

Following the pre-release of the main trailer and prologue on April 23, a live comment session introducing “I Know Because I’ve Tried It” will be held on April 28 at 17:50 via the city’s official YouTube channel, BusanTube.

As the first regular series on the city’s YouTube channel, the program aims to enhance channel recognition and strengthen continuous two-way communication with citizens. Various initiatives will be pursued to broaden points of engagement with the public.

Oh Mi-kyung, the city spokesperson, stated, “We will create content together with citizens by reflecting their comments and opinions. By capturing the vivid stories of citizens who live, challenge, and gain experience in Busan, we will further develop the city’s YouTube channel into one that resonates more closely with its people.”