Busan is good

Recruitment of Participating Companies for “2026 Busan Brand Festa”

내용

Busan Metropolitan City announced that it is recruiting companies to participate in the “2026 Busan Brand Festa,” the largest regional brand consumer festival in Busan, to be held in July.

The Busan Brand Festa is a representative event where small and medium-sized enterprises and small business owners in the region can promote and sell their outstanding products. Since its first launch in 2019, it has supported local companies in enhancing brand awareness and expanding market opportunities. Last year, the event was successfully held with 151 participating companies operating 162 booths, attracting approximately 11,400 visitors over three days.

This year’s event, under the slogan “Busan Buys, Busan Thrives!”, will take place for three days from July 10 to 12 at Exhibition Hall 1 of BEXCO. The event is expected to serve as a platform for mutual growth, where citizen consumption and public purchasing come together to provide tangible vitality to the local economy.

The venue will be organized into diverse sales and exhibition zones, including food and beverages, fashion, living, leisure, and tourism. Various programs will also be held, such as collaborative events with Busan-based creators and special events for visitors.

In particular, this year’s event will simultaneously host a public institution purchasing consultation meeting and a distribution platform MD consultation session, offering opportunities for companies to expand their market reach across both public institutions and private distribution networks.

Busan-based companies wishing to participate can apply through the event website (bbf.show) by June 12. Applications completed by May 15 will receive a 20% early-bird discount on participation fees.

In addition, returning participants will receive an extra 10% discount. Combined with the early-bird discount, companies may receive up to a 30% reduction in participation fees.

For further details, inquiries can be directed to the event secretariat at 051-740-7408.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “The Busan Brand Festa is an excellent platform for local companies to directly promote their products and explore new market opportunities,” and added, “We hope for great interest and participation from regional companies aspiring to grow into representative brands of Busan.”