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Busan Metropolitan City Launches “2026 Busan Festival Grand Tour”: Full-Scale Promotion of Festival Tourism with KTX Discounts

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will begin full-scale operation of the rail-linked promotion program “2026 Busan Festival Grand Tour” starting today (13) to attract domestic tourists and stimulate the local economy.

This promotion has been designed with the goal of establishing a “year-round Busan tourism brand without an off-season,” offering up to 50 percent discounts on trains to Busan combined with local festivals, performances, and exhibition content to encourage tourist visits.

The promotion will run intensively from today (13) through September, and tourists can reserve a total of 13 themed products with discounted benefits via the Korail Talk app and website.

The products are structured to broaden options, consisting of “tour package” types that include tours and accommodations, and “ticket-combined” types focused on performances and exhibitions.

Events such as the Gijang Anchovy Festival (April), Haeundae Sand Festival (May), and Busan Port Festival (June) will be offered as package products combining tours operated by local specialized travel agencies with tourism content.

Major events including the Busan Mobility Show (June), Busan International Rock Festival (October), and G-STAR 2026 (November) will be offered as practical products linking train discounts with admission tickets, while Arte Museum and Museum 1 will be available as products usable year-round.

Building on the success of previous rail-linked tourism promotions—from the “Transportation Grand Sale (2021)” to the “K-Busan Tourism Market (2025)”—the city plans to further enhance the appeal of Busan tourism through this “Festival Grand Tour.”

The “Nightscape Grand Sale” in 2022 recorded early sell-out, and the “Gourmet Grand Sale” in 2023 and “Ocean Grand Sale” in 2024 each attracted thousands of users annually, continuing the success of rail-linked tourism initiatives.

In particular, in 2025, the city established a foundation for year-round tourist attraction through seasonally tailored promotions such as “Busan Hot Place Half-Price Travel” and the “K-Busan Tourism Market.”

Based on these operational experiences, the city plans to strengthen festival-centered promotion to proactively secure tourism demand from the Seoul metropolitan area and provide visitors with diverse stay-oriented tourism experiences.

Mayor Park Heong-joon stated, “This Festival Grand Tour will offer unforgettable experiences to tourists by combining KTX discount benefits with Busan’s dynamic festival content,” adding, “We will continue to develop stay-oriented tourism products that reflect regional characteristics to enhance visitor satisfaction and make Busan a truly attractive tourism city for all.”