Busan is good

Busan Metropolitan City Partners with Agoda to Promote Busan as a Global Tourism Hub

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will carry out joint marketing with the global online travel platform (OTA) Agoda to strengthen the global competitiveness of the Busan tourism brand and expand tourist inflow.

This joint marketing initiative is the first project following the memorandum of understanding on tourism exchange and cooperation signed at the “1st Global City Tourism Summit” in October last year. It will involve integrated marketing with Agoda, a rapidly growing global online travel platform, to attract international tourists and revitalize the local tourism industry.

The city has selected five countries—Japan, the United States, Hong Kong, Singapore, and Malaysia—as key emerging markets and will promote Busan as a global tourism hub using the Agoda platform. Under the theme “Unforgettable Busan,” the campaign will introduce major tourist attractions such as Haeundae, Gwangalli, Gamcheon Culture Village, and Haedong Yonggungsa Temple, as well as nighttime tourism highlights including Hwangnyeongsan Beacon Mound Observatory and the Gwangalli M Drone Light Show. It will also showcase eco-tourism resources such as Geumjeongsan National Park, designated as an urban national park in March 2026, and the Nakdonggang Ecological Park, Busan’s representative ecological asset; experiential attractions such as the Songdo Marine Cable Car and the Haeundae Beach Train; and newly emerging tourist destinations including Domoheon, Millac The Market, and Arte Museum Busan to travelers worldwide.

In addition, from today (April 6) through July 20, the city will provide accommodation discounts to approximately 50,000 international visitors to Busan in collaboration with Agoda, encouraging extended stays and increased spending per visitor, while generating broader ripple effects across the local tourism industry.

International tourists booking accommodations in Busan through the Agoda platform will receive discount coupons of up to 5 percent per booking, with a maximum discount of 12,000 won. Furthermore, Agoda and participating accommodation providers will each offer additional discount coupons of up to 5 percent, allowing international visitors to Busan during the promotional period to receive accommodation discounts of up to 15 percent.

Mayor Park Heong-joon stated, “Last year, 3.64 million international tourists visited Busan. In preparation for welcoming even more visitors this year, we have collaborated with Agoda so that they can discover and enjoy Busan’s hidden treasures and abundant cultural and tourism resources.” He added, “We will widely promote the appeal of Busan as a global tourism hub to international visitors and revitalize Busan’s tourism industry.”