Busan is good

Busan Metropolitan City Begins First-Half Applications for Free Opening of “Boogi” Copyright Property Rights

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will carry out the 2026 project to open the copyright property rights of its official communication character “Boogi” free of charge.

The “Boogi” copyright property rights opening project allows small and medium-sized enterprises and small business owners in Busan to produce and sell products and content using “Boogi” by granting them free permission to use the copyright property rights.

The project has been implemented since 2021 to enhance the brand competitiveness of local companies and to promote the local economy by providing opportunities to generate revenue through character utilization. It is operated twice a year, in the first and second halves (April and November).

Applications will be accepted for one month, from April 1 to April 30, through the Busan Metropolitan City website (https://www.busan.go.kr/character03).

Eligible applicants are small and medium-sized enterprises and small business owners with business locations in Busan, and they must submit relevant documents including a business plan.

After the application period ends, Busan Metropolitan City will comprehensively review factors such as project suitability, potential damage to the character image, and disqualification criteria to determine approval for use. The results will be individually notified in May.

Companies granted permission to use the copyright can promote various business activities, including the development and sale of online and offline products utilizing the “Boogi” character.

The character can be used in various forms such as products, goods, and content, and the usage period is three years from the date of approval, with the possibility of extension through reapplication before expiration.

Busan Metropolitan City is also promoting various initiatives to support participating companies and to activate the use of the character.

Through participation in promotional events for character goods such as “Goods is Good V.2” and the operation of the integrated “Boogi” goods shopping mall (https://smartstore.naver.com/boogitown

), the city has expanded sales channels for “Boogi”

 products.

Currently, 16 companies are participating in the integrated “Boogi” goods shopping mall, selling more than 200 products, thereby establishing a foundation for local companies to utilize the character.

In addition, the character’s competitiveness has been recognized by winning the grand prize at the “2025 Korea Character Awards.”

The opening of “Boogi” copyright property rights is operated by dividing into free and paid use depending on the target group, and this announcement pertains to the free opening project for small and medium-sized enterprises and small business owners in Busan.

While the free opening is provided to small and medium-sized enterprises and small business owners in Busan, paid opening is also available for medium-sized or larger companies and companies located outside the region.

Mayor Park Heong-joon stated, “The ‘Boogi’ character is an important content asset of Busan that allows citizens and businesses to grow together. Through this copyright opening project, we expect local companies to create new added value and activate diverse businesses utilizing the character. We will continue to actively support public-private cooperation using the ‘Boogi’ character to invigorate the local economy.”