Busan is good

Busan Metropolitan City Appoints Record 150 Media Members: Launching Full-Scale Promotion of a Global Hub City

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it held the inauguration ceremony for the “2026 Busan Metropolitan City Media Members” at 9:30 a.m. on March 28 in the main auditorium of City Hall, marking the official start of activities to promote Busan’s appeal worldwide.

The Media Members are a citizen reporter group composed of individuals from diverse backgrounds, serving to promote city administration from the citizens’ perspective and enhance the city’s brand value.

At the ceremony, 120 of the 150 selected Media Members—chosen through intense competition—attended, received their letters of appointment, and expressed their commitment to their roles.

In particular, the event drew attention for its dynamic networking programs designed to strengthen bonds among members and deepen their understanding of Busan.

A participatory quiz program featuring key city administration keywords and hidden attractions of Busan further energized the atmosphere, offering a meaningful opportunity for participants to enjoyably understand policies from a citizen’s perspective and build deeper empathy.

In addition, top quiz performers were granted tangible benefits, such as priority access to on-site coverage of city administration, boosting their enthusiasm and motivation for future activities.

This year, a total of 150 Media Members—the largest number ever—were selected, consisting of content creators across various fields: blogs (61), photography (10), video (49), and global (30).

The number of participants in the highly utilized video category was increased, resulting in a total of 150 members—30 more than the previous year.

Notably, 30 foreign participants from 17 countries, including Scotland, Brazil, Singapore, Türkiye, and the United States, joined, establishing a foundation to convey Busan’s appeal from a global perspective.

In addition, the city plans to strengthen capabilities in producing short-form video content in line with the latest promotional trends, actively responding to the evolving media environment.

Starting with the inauguration ceremony, the Media Members will engage in activities such as directly covering and producing content on Busan’s major policies, current issues, and tourism and cultural content until the next recruitment cycle.

The content produced will be shared through personal channels and the official channels of Busan Metropolitan City, contributing to expanded communication with citizens.

After completing their activities, outstanding participants will be awarded commendations from the Mayor of Busan Metropolitan City, enhancing their sense of pride.

Busan Metropolitan City plans to continue expanding citizen participation-based promotional initiatives to strengthen communication with citizens and widely promote Busan’s city brand both domestically and internationally.

Mayor Park Heong-joon stated, “At this pivotal moment as Busan leaps forward as a global hub city, the creativity and activities of the Media Members will serve as a great driving force,” adding, “We expect them to become reliable partners in spreading the value of Busan to the world.”