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Busan Sale Festa (Online) Launches: Major Discounts on Products from Busan Small Businesses

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Busan Metropolitan City (Mayor Park Heong-joon) announced that beginning tomorrow (27th), it will launch the online shopping festival “Busan Sale Festa (Online)” across major e-commerce platforms to boost sales for small businesses and revitalize the local economy.

“Busan Sale Festa (Online)” is a consumer promotion event conducted on major online marketplaces to increase small business sales, expand nationwide distribution channels, and invigorate the local economy. It will operate by creating dedicated sections for Busan small businesses and offering discount promotions.

First launched in 2025, the event saw participation from four online platforms and 351 companies, generating total sales of 9.7 billion KRW, thereby contributing to increased revenue for local small businesses.

This year, through a public contest held in February, three online platforms—Lotte ON, Gmarket, and Dongbaek Mall—were selected. Dedicated “Busan sections” will be opened on these platforms to sell products from local small businesses, accompanied by large-scale online promotional campaigns.

These dedicated sections will feature a wide range of products offered by Busan-based small businesses, including food, household and kitchen goods, fashion, and accessories.

Consumers can search for “Busan Sale Festa” on each platform and purchase promotional products through the dedicated pages.

During the special discount period, which runs for one month starting March 27, discount coupons of up to 30% will be provided, enabling consumers to purchase high-quality products from Busan small businesses at significantly reduced prices.

This year, through collaborative partnerships with platforms, additional in-house discount events will be conducted. For selected products, payments via Onnuri gift certificates and Dongbaekjeon will also be available, enhancing consumer convenience.

Small businesses wishing to participate can apply through the Busan Economic Promotion Agency’s Sodam Square Busan website (www.bssodam.or.kr).

Meanwhile, offline consumer promotion programs encouraging citizen participation will also be operated from March 27 to March 29.

At Sasang Garo Park Street, a “Cherry Blossom Night Market” will be held in conjunction with the Nakdong River cherry blossom festival, offering food markets, nighttime scenic lighting, and performance programs.

In the Ulim Park area of Gangseo-gu, themed “Spring Again,” experiential pop-up programs featuring food, beauty, and educational activities will be operated to encourage participation by family visitors.

Visitors will also be offered benefits such as payback refunds of up to 30% based on purchase amounts, supporting tangible increases in consumption alongside the experiential programs.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “This event has been organized to revitalize the local economy by increasing sales for small businesses facing difficulties due to weakened domestic demand caused by high exchange rates and rising oil prices stemming from the Middle East situation.” He added, “Through this event, we expect to strengthen the brand competitiveness of local small businesses and expand their online sales channels, leading to substantial growth in revenue.”