Busan is good

Busan Metropolitan City to Recruit Participants for “Youth Local Creator Level-Up Project”

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency announced that they will implement the “Youth Local Creator Level-Up Project” to address regional population decline and revitalize the local economy, and will recruit participating companies from today (25th) until April 8.

This project aims to discover and support “young local value creators (local creators)” who generate business value by leveraging Busan’s excellent infrastructure and its natural and cultural assets.

Through this initiative, the city plans to establish an ecosystem that encourages young people to settle in the region and ultimately invigorate the local economy.

*Local Creator: An individual who starts a business based on tangible and intangible regional resources and characteristics, creating innovative idea-driven products to promote the local economy

The recruitment targets local value creator (local creator) companies led by young individuals aged 39 or younger with less than 7 years of business experience. A total of 11 companies will be selected (7 companies under the integrated individual/collaborative youth local creator development track and 4 companies for projects utilizing regional resources), with support of up to KRW 60 million per company.

Selected companies under the development track will receive support for strengthening content and expanding sales channels, including commercialization funding, basic business diagnostics and consulting, business model advancement, and linkage with local festivals for market expansion. Commercialization funding of up to KRW 40 million will be provided.

In particular, to enhance brand recognition, support will be provided for operating pop-up stores, hosting regional sales exhibitions, and developing local content. Additionally, events such as regional business councils and local content performance-sharing sessions will be organized.

Furthermore, for local value creators planning projects utilizing commercial districts, vacant houses, and idle spaces in areas experiencing population decline (Seo-gu, Dong-gu, Yeongdo-gu) and areas of interest (Jung-gu, Geumjeong-gu), newly recruited this year, up to KRW 60 million in commercialization funding will be provided to promote the revitalization of neighborhood commercial districts.

In particular, this year the city plans to support both the discovery of new companies and follow-up support for existing companies to promote business stabilization and expansion. It will also strengthen efforts to build a youth-centered economic ecosystem by supporting the development of projects that enable youth-led companies to directly respond to population decline.

Young local value creators (local creators) wishing to participate should check the eligibility requirements and apply online via Busan Youth Jobs on the Busan Job Information Network website (https://www.busanjob.net/08_wyou/wyou09_2.asp) by 16:00 on April 8.

However, companies wishing to apply for the regional resource utilization project category may submit applications until 16:00 on April 15. For further details, applicants are advised to refer to the official announcement.

Mayor Park Heong-joon stated, “The ‘Youth Local Creator Level-Up Project,’ funded through the Regional Extinction Response Fund, is being actively promoted by the city to address the risk of regional depopulation and to establish a local youth startup ecosystem. It has produced tangible results in increasing sales, enhancing brand recognition, and creating youth jobs among participating companies.” He added, “We will continue to support efforts to widely promote Busan’s appeal through the creative ideas of young people, expand the inflow of the living population, and ultimately revitalize the local economy.”