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Busan Metropolitan City and Kyobo Book Centre Launch Cooperative Initiative: Expanding Access to City News and Nurturing Children’s Dreams

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Busan Metropolitan City announced that it held a cooperation ceremony yesterday with the Kyobo Book Centre Southern Division, led by CEO Heo Jeong-do, to promote municipal media and support the Busan Children’s Reporter Group.

The ceremony took place at 10:30 a.m. in the International Protocol Room at Busan City Hall. Won Young-il, the city’s spokesperson, and Kwon Yun-ho, head of the Kyobo Book Centre Southern Division, attended and discussed plans for mutual cooperation.

This partnership was designed to enhance accessibility to Busan Metropolitan City’s official publications by utilizing large bookstores frequently visited by citizens, while also supporting reporting activities and strengthening the capabilities of the Busan Children’s Reporter Group.

Through this cooperation, Busan Metropolitan City and Kyobo Book Centre will jointly pursue initiatives including the establishment of offline promotional hubs for municipal media and the provision of customized benefits and programs for the Children’s Reporter Group.

At four Kyobo Book Centre locations in Busan—Busan Store, Centum City Store, Kyungsung University–Pukyong National University Store, and Haeundae Pop-up Store—distribution stands will be installed to provide the city’s three publications on a regular basis: Busan City News, Busan English Newspaper, and the children’s newspaper Big Eye, along with Doran Doran. The initiative will also aim to attract new subscribers.

In addition, members of the newly launched second Children’s Reporter Group this year will receive offline discount benefits at Kyobo Book Centre. The city will also operate customized collaboration programs for the reporters, including a 10 percent discount when purchasing books and stationery at the stores, coverage of author lectures, and writing articles on publishing trends and book-related topics, thereby supporting children’s literacy development and reporting activities.

In particular, the significance of this cooperation will be further highlighted by its connection to the inauguration ceremony for the second Children’s Reporter Group.

At the inauguration ceremony scheduled for March 14 at the main auditorium of Busan City Hall, a promotional booth highlighting the partnership with Kyobo Book Centre will be set up to introduce the cooperation between the two organizations and foster pride among the young Busan reporters.

Kwon Yun-ho, head of the Kyobo Book Centre Southern Division, said it is meaningful that Kyobo Book Centre can contribute to helping children broaden their perspectives through books and grow into outstanding opinion leaders. He added that the company will actively cooperate so that Busan Metropolitan City’s useful municipal news can become even closer to citizens’ everyday lives.

Mayor Park Heong-joon stated that this cooperation, which brings together a local government and a private company for the benefit of children in the community, represents a meaningful step toward building Busan as a child-friendly city. He added that the city will actively support efforts to deliver Busan’s diverse news to more citizens and international visitors through Kyobo Book Centre as an offline promotional hub, while ensuring that young reporters can fully demonstrate their abilities.