Busan is good

Busan in Citizens’ Letters: Busan Metropolitan City Launches the “Citizen Typeface Design Competition”

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Busan Metropolitan City announced that it will host the “Citizen Typeface Design Competition” in connection with the development of a dedicated city brand typeface, aiming to build the city’s identity together with citizens.

This competition has been designed so that citizens themselves become the creators of lettering, expressing the image of Busan through type and accumulating it as a valuable asset of the city.

Busan Metropolitan City will invite proposals for generational typeface designs linked to the city brand slogan “Busan is good,” enabling citizens to express the city’s future values and image through their own creative interpretation. The competition will be conducted in two categories: a “Handwritten” category that allows easy everyday participation and a “Lettering Design” category that highlights creative form and structure.

In particular, the core concept of “GOOD” in “Busan is good” goes beyond the simple meaning of “good” and expands into four values: Global, an internationally connected city; Open, a city open to everyone; Original, a city with unique charm found only in Busan; and Dynamic, a city full of vitality and energy. Participants are encouraged to express Busan’s diverse characteristics in lettering that reflects different generations and audiences.

Applications will be accepted from today (March 5) through April 4. Participants may submit their application form and typeface design online at https://www.busanfont.com

 (“Submit Entry”) or offline at the City Brand Institute (5th Floor, 156-11 Donggyo-ro, Mapo-gu, Seoul). After evaluation, the winning entries will be announced in April.

Through a fair evaluation process, a total of 30 works—including Grand Prize, Gold Prize, and Silver Prize—will be selected from submitted entries, and prize money totaling 4 million won will be awarded.

The Grand Prize-winning work will undergo professional refinement and be developed into a “Citizen Typeface,” which will then be utilized as an asset of the Busan city brand.

Further details about the competition can be found on the typeface design competition website at https://www.busanfont.com.

Moon Jung-ju, Head of the Future Design Headquarters of Busan Metropolitan City, stated, “This Citizen Typeface Competition marks a meaningful beginning in which each citizen becomes a protagonist of the Busan city brand.” She added, “We will actively support the process so that letters filled with the imagination and creativity of citizens can be developed into actual city brand assets and ultimately become the living face of Busan embedded in everyday life.”