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Taking One Step Closer to Businesses: Busan Metropolitan City Launches On-Site Investment Attraction IR

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Busan Metropolitan City (Mayor Park Heong-joon) announced that starting this year it will actively promote on-site investment attraction activities that directly visit promising companies across the country to introduce Busan’s investment advantages and encourage tangible investment.

This year, the city will operate the “Visiting Investment Attraction IR” program at around six major corporate exhibitions and fairs held in the Seoul metropolitan area—including Seoul and Gyeonggi—as well as in Busan.

This initiative is part of the “Corporate Target Visiting Program,” designed to proactively identify companies with high potential for investment in Busan by leveraging exhibitions and fairs where outstanding companies from across the country gather.

At these exhibitions and fairs, the city plans to introduce Busan’s investment infrastructure, residential environment, and support policies through the operation of investment attraction promotion booths and visits to participating company booths, while also providing customized consultations tailored to individual companies.

Key target exhibitions include InterBattery 2026 (Seoul), World IT Show (Seoul), Busan Mobility Show (Busan), 2026 World Smart City Expo (Busan), Offshore Korea – International Offshore Energy & Plant Industry Exhibition (Busan), and Battery Asia Show (Gyeonggi).

In particular, based on company data secured through these activities, the city plans to strategically identify companies to participate in the “Seoul Metropolitan Area Investment Attraction Briefing Session” scheduled for the second half of the year.

In addition, the city intends to strengthen its follow-up management system by selecting promising companies with high investment potential and linking them to invitations for an “Investment Attraction Familiarization Tour,” where they can directly explore Busan’s industrial and investment environment, thereby creating a structure that leads to confirmed investment.

Meanwhile, the first on-site investment attraction activity conducted at Drone Show Korea (DSK) 2026 made a successful start, holding investment consultations with 50 participating companies.

Drone Show Korea (DSK) 2026, the largest drone exhibition in Asia, featured 318 companies from 23 countries this year, including firms in drone, aerospace, defense, carbon neutrality, and geospatial information sectors, as well as companies specializing in artificial intelligence-based convergence technologies.

Mayor Park Heong-joon stated, “Rather than simply waiting for companies, if Busan takes one step closer to them, companies will also take a step closer to investing in Busan,” adding, “We will do our utmost to ensure that the valuable opportunities discovered in the field lead to actual investment.”