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Busan Metropolitan City to Hold “2026 Lunar New Year B-Beauty Day”

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Busan Metropolitan City Mayor Park Heong-joon announced today (February 2) that the City will host the “2026 Lunar New Year B-Beauty Day” on February 5, from 10:00 to 16:30, in the lobby on the 1st floor of City Hall (in front of the Grand Auditorium and the conference rooms).

“B-Beauty Day” is a discounted cosmetics sales event launched in 2019 to raise brand awareness for Busan-based cosmetics companies and expand their market channels. The event is hosted by Busan Metropolitan City and co-organized by Busan Techno Park and the Busan Cosmetics Industry Association.

At the “2026 Lunar New Year B-Beauty Day,” 15 companies will offer locally made cosmetics at discounts of up to 70%, including skincare, makeup, body care, and diffusers.

The event will feature a flea market-style exhibition and sales area (booths) and will also offer various side programs for visitors. On the day of the event, visitors who spend KRW 40,000 or more will receive a KRW 5,000 gift certificate, and those who spend KRW 70,000 or more will be eligible for an instant scratch-lottery prize event, among other benefits.

More information about the event can be found in the Integrated Announcements section on the Busan Metropolitan City website: https://www.busan.go.kr/nbnews.

“B-Beauty Day” has been held 13 times so far. A total of 384 companies have participated, recording approximately KRW 800 million in sales and making a significant contribution to increasing sales for local cosmetics companies. In particular, in recent years, the number of company applications has continued to rise, while citizen satisfaction and interest have also grown, helping the event establish itself as a signature beauty event of Busan Metropolitan City.

Kim Dong-hyeon, Director General of the Future Technology Strategy Bureau of Busan Metropolitan City, said, “The Lunar New Year B-Beauty Day helps enhance brand awareness and expand sales channels for participating companies, while providing citizens with opportunities to experience a variety of products at reasonable prices. We will continue to provide active support to revitalize the local cosmetics industry.”