Busan is good

Busan Metropolitan City Launches Lunar New Year Gift Sets at Dongbaek Sanghoe; Complimentary Gifts Offered for Purchases Over KRW 30,000

내용

Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that they will launch Lunar New Year gift sets made up of products from local companies at “Dongbaek Sanghoe,” a shopping store for outstanding Busan products, and will also run a complimentary gift giveaway event for customers who purchase products at Dongbaek Sanghoe ahead of the Lunar New Year holiday.

“Dongbaek Sanghoe” is a shared-growth space created through cooperation between Busan Metropolitan City and Shinsegae Co., Ltd. to support the promotion and market expansion of products made by local SMEs and small business owners. Last year, it recorded annual sales of more than KRW 460 million, continuing to grow into one of Busan’s representative stores.

The newly launched Lunar New Year gift sets come in six types. They are designed to offer both practicality and a sense of local sentiment, centering on items among the store’s products that are suitable as holiday gifts.

In particular, some sets combine products from multiple companies, offering consumers an opportunity to experience a wider range of products while providing local companies with the benefit of joint promotion.

In addition, a wide variety of excellent products are available at the store, ranging from food items such as traditional liquor and craft beer, premium coffee and liquid tea, sesame oil and soy sauce, and natural seasonings and natural honey, to lifestyle items such as pleated clothing and designer aprons, natural soaps, flowerpots, and vacuum airtight containers, as well as tourism souvenirs such as commemorative magnets and key rings featuring Busan scenery. More information is available through the web catalog (busancamellia.shop).

A complimentary gift giveaway event will also be held for customers who spend KRW 30,000 or more, with gifts provided on a first-come, first-served basis until supplies run out.

< Gift Sets >

Gift Set Theme | Items Included | Regular Price (KRW) | Discounted Price (KRW)
Busan Set | Bugi character key ring, Wave Box Cube, bamboo tumbler, Busan coffee mix | 72,800 | 55,070
Best of Busan: Taste and Sincerity | Tuna fish sauce-based soy sauce, seasoning salt, cold-pressed perilla oil | 37,800 | 34,020
Busan’s Relaxation | Sea salt caramel, mug cup, drip bag coffee | 39,000 | 32,150
Natural Seasoning 4-Item Set | Anchovy powder, barley shrimp powder, shiitake mushroom powder, mixed powder | 55,000 | 52,250
Golden Honey Jar Set | Acacia honey, chestnut blossom honey, wildflower honey, linden honey | 46,000 | 39,100
Daytime Drinks, Nighttime Drinks Set | Busan daytime drink, Busan nighttime drink | 24,000 | 21,600

Busan Metropolitan City plans to continue various initiatives this year as well, centered on Dongbaek Sanghoe, to enhance the competitiveness of products made by local SMEs and expand consumer touchpoints.

It will carry out a range of promotional activities, including seasonal special exhibitions, in-store company brand days, and events linked with local festivals. In addition, it will provide support to strengthen brand competitiveness, such as training and consulting for participating companies and planning new gift sets.

In particular, a public announcement to recruit new participating companies is scheduled for February, and strong interest and participation are expected from local SMEs that have outstanding products.

Meanwhile, Busan Metropolitan City is also pursuing policies to expand the purchase of local products in order to revitalize the local economy.

Through the “Report Meeting on Promoting Increased Purchases of Local Products,” held on January 27, the City laid the groundwork for spreading a culture of purchasing local products through collaboration between the public and private sectors. Dongbaek Sanghoe is expected to serve as a key offline hub in implementing this policy direction.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “Purchasing local products goes beyond simple consumption—it is an act that revitalizes the local economy and helps build the future of local businesses together,” adding, “This Lunar New Year, we hope you will visit Dongbaek Sanghoe to share warm sentiments through products filled with Busan’s unique sensibility and sincerity, while also supporting the growth of local companies.”