Busan is good

Busan Metropolitan City Launches “Smart Asset-Building (Yeongkkeul) Class” to Empower Youth Financial Independence

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Busan Youth, Not Debt-Fueled Investing but Smart Asset-Building (Yeongkkeul) Class,” a three-part lecture series beginning on February 12, to help local youth establish a foundation for economic independence through sound asset management amid a rapidly changing financial environment.

This lecture series is organized as part of the “Busan Youth JOB Growth Project” and will be held for the first time this year. To expand youth participation and enhance educational effectiveness, Busan Metropolitan City will operate the program in cooperation with nine university Job Plus Centers in the region.

Busan Metropolitan City has redefined the term “Yeongkkeul,” commonly used with the negative connotation of “investing by pulling in everything, even one’s soul,” to instead mean “smartly gathering assets based on data and knowledge.” The program aims to discourage reckless debt-fueled investing and promote a healthy culture of asset building.

Starting this year, Busan Metropolitan City has advanced its youth employment support system into four stages—capacity building, company-youth matching, economic independence and stability, and employment retention. This financial lecture series was planned as a core initiative of the “economic independence and stability” stage, enabling employed youth to accumulate assets and settle stably in Busan.

The special lectures will be held three times from February through March, starting at 2:00 p.m. at Busan City Hall. Well-known instructors in three fields of high interest to youth—stocks, real estate, and virtual assets—will take the stage, with approximately 1,200 young people expected to participate in total.

The first lecture will be held on February 12 in the main auditorium, featuring Park Dong-ho, an economic YouTuber who runs Park Gomhee TV with over one million subscribers. Drawing on his experience as a former securities firm private banker, he will introduce salary management portfolios for young professionals, as well as practical strategies for exchange-traded funds (ETFs) and stock investing that avoid common pitfalls.

The second lecture will be held on March 4 in the main auditorium, with Kim Gyeong-pil, CEO of Money Training Lab, covering the realities of home ownership and survival strategies for youth. Topics will include housing subscriptions, building seed money, and preventing rental fraud, addressing youth housing issues comprehensively.

The final lecture will take place on March 25 in the international conference hall, featuring Goran, a former economic journalist and virtual asset expert who runs the YouTube channel “Algoran.” She will analyze global market trends and the future of blockchain technology while presenting a sound investment mindset.

In particular, this class goes beyond simple financial techniques, placing emphasis on strengthening “financial resilience” and enhancing “policy awareness.” Education on preventing damages from the recently increasing cases of rental fraud will be a mandatory component. In addition, before each lecture begins, Busan Metropolitan City will introduce its key youth policies and intensively promote benefits that young people should not miss—such as the Employment Success Full Package and the Double Joy Savings Account—to enhance policy awareness.

For youth unable to attend in person, Busan Metropolitan City will produce short- and mid-form videos containing the core content of the lectures and post them for three months after each lecture on the Busan Youth Platform (Youth G-Dae, young.busan.go.kr) and the city’s official YouTube channel, BusanTube (@Busan_is_good), thereby expanding the educational impact to the wider community.

Youth wishing to participate in the first lecture may apply in advance from today (January 26) through February 10 via the Busan Youth Smart Asset-Building website (busanyouthsmartasset.kr), and on-site registration will also be available on the day of the event. Applications for the second lecture will be accepted from February 2 to March 2, and for the final lecture from March 2 to March 23.

For further details on the lectures, interested individuals may visit the Busan Youth Smart Asset-Building website (busanyouthsmartasset.kr) or contact the Busan Employers Federation by phone at 051-803-5632.

Mayor Park Heong-joon stated, “A city that is truly livable for young people is one where they can dream of a stable future based on quality jobs. I hope this Smart Asset-Building Class will help young people move away from the anxiety of reckless ‘all-in’ investing, plan their futures wisely, and settle down in Busan.”