Busan is good

Busan Metropolitan City to Develop a Dedicated City Brand Typeface with Citizen and Civil Servant Participation

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will conduct a preference survey among citizens and civil servants as part of the development of a dedicated Busan city brand typeface, with the aim of strengthening city brand identity and enhancing the quality of public design.

This survey goes beyond a simple check of design preferences and is intended to reflect the experiences and opinions of actual users throughout the entire development process. It seeks to establish a citizen-participatory typeface development model focused on practical usability, including readability, recognizability, and suitability across various media.

The survey results will be widely utilized in setting the development direction of the dedicated typeface and in finalizing the selected design.

The preference survey will be conducted concurrently online and offline for seven days, from today (January 22) through January 28, and any citizen with an interest in typefaces may participate.

The online survey will be carried out via social networking services (SNS) and QR codes, while Busan Metropolitan City civil servants may participate through a survey available on the internal work portal.

The offline survey will be conducted on site among visitors to the Busan Brand Shop and Busan Library, with the aim of collecting a wide range of opinions.

Based on the survey results, Busan Metropolitan City plans to develop a dedicated typeface with high public resonance that can be used both domestically and internationally, and to actively apply it in areas including public design as a whole, city promotional materials, international exchanges, and global promotional content.

The city launched the service contract for the development of the dedicated typeface in August 2025 and plans to proceed with the development in stages by reflecting the results of this preference survey.

In particular, to embed the status of Busan as an international city and its capacity for global communication into the public design asset of a typeface, Busan Metropolitan City is introducing, for the first time among local governments in Korea, a typeface based on Latin Extended. Through this effort, the city is pursuing the creation of a globally usable typeface that supports approximately 47 languages (88 countries) within the Latin cultural sphere.

Moon Jeong-ju, Assistant Mayor of Future Design Office of Busan Metropolitan City, stated, “A dedicated typeface is an important public asset that conveys a city’s identity and image,” adding, “Through a citizen-participatory development approach that faithfully reflects the opinions of citizens and civil servants who will actually use it, we will complete a typeface that embodies both Busan’s identity and global scalability.”