Busan is good

Busan Outdoor Advertising Association Donates KRW 2 Million to Help Neighbors in Need

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Busan Metropolitan City (Mayor Park Heong-joon) announced that, at the donation ceremony to be held today (the 29th) at 5:00 p.m. in the City’s Social Welfare Bureau, the Busan Outdoor Advertising Association (hereinafter, the “Association”) will donate KRW 2 million to help neighbors in need.

The ceremony will be attended by the Director General of the City’s Social Welfare Bureau, Park Cheol-min, President of the Association, and Park Seon-uk, Executive Director of the Busan Community Chest of Korea, among others.

On the day, the Association will make the donation through the Busan Community Chest of Korea.

The donated funds will be used through the “Hope 2026 Sharing Campaign,” currently being carried out by the Busan Community Chest of Korea, to support neighbors in need by providing emergency living expenses, winter heating costs, and more.

The Association is a nonprofit organization that works toward the development of the outdoor advertising industry and the protection of the rights and interests of those engaged in the sector. It carries out a range of initiatives to improve outdoor advertising culture in Busan and enhance the cityscape.

In addition, it has consistently carried out social contribution activities each year to support neighbors in need, including: ▲ providing donations for victims of wildfires in Gyeongbuk in 2022 and carrying out disaster prevention foundation activities following Typhoon Hinnamnor ▲ making sponsorship donations in 2024 to support senior citizens living alone ▲ and donating funds in 2025 to support welfare assistance for residents affected by wildfires.

Busan Metropolitan City has established a comprehensive winter livelihood stabilization plan and is working to support neighbors in need in getting through the winter season.

It is strengthening the social safety net by identifying and reaching out to high-risk households in crisis and eliminating blind spots in care, as well as supporting the basic living stability of vulnerable groups through emergency welfare assistance.

In addition, in cooperation with the Busan Community Chest of Korea, the City supports private fundraising efforts such as the “Hope 2026 Sharing Campaign” and is also working to spread a warm culture of sharing by providing free meals and winter supplies for senior citizens, persons with disabilities, and homeless individuals.

Jeong Tae-gi, Director General of the City’s Social Welfare Bureau, is expected to say, “Today’s donation from the Busan Outdoor Advertising Association will be a true message of hope that warmly embraces not only the bodies but also the hearts of our neighbors who may be shivering in loneliness and cold out of sight,” adding, “Busan Metropolitan City will also do its utmost, together with the local community, to build a ‘Warm Community Busan.’”