Busan is good

Busan Metropolitan City Launches Year-End Appreciation Special Discount Event at “Dongbaek Store,” Celebrating Its Highest-Ever Annual Sales

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Busan Metropolitan City Mayor Park Heong-joon and Song Bok-cheol, President of the Busan Economic Promotion Agency, announced that a year-end appreciation special discount event will be held at “Dongbaek Store,” a shopping shop showcasing outstanding Busan products, through December 31.

Dongbaek Store is a cooperative space jointly established by Busan Metropolitan City and Shinsegae to promote products from local small and medium-sized enterprises and small business owners and to support market expansion. It has been in operation since March 2023 on the second basement level of Shinsegae Department Store Centum City.

The event was organized to commemorate Dongbaek Store’s achievement of its highest-ever annual sales, surpassing KRW 440 million this year, and to express gratitude to citizens and visitors for their continued support.

During the event period, special discounts ranging from 15% to 40% will be applied by product, along with various in-house promotions such as free gifts offered by participating companies.

Timed to coincide with peak demand for year-end and New Year appreciation gifts as well as corporate and group gift purchases, the event is expected to provide consumers with a reasonable shopping opportunity while creating momentum for local businesses to expand their sales channels.

Products on sale include a wide variety of items, ranging from food products such as traditional liquor reflecting local flavors, craft beer, premium coffee, liquid tea, sesame oil, soy sauce, natural seasonings, and natural honey, to household goods including pleated apparel made with pleats fabric, designer aprons, natural soap, flowerpots, and vacuum-sealed containers, as well as tourism souvenirs such as magnets, key rings, and key holders featuring Busan scenery. New products will also be stocked sequentially.

Busan Metropolitan City has pursued multifaceted support this year to help Dongbaek Store establish itself as a representative shopping destination for outstanding Busan products. These efforts include improvements to visual merchandising (VMD), enhancement of customer service, design improvements for featured products, marketing education to strengthen business capacity, the launch of special gift sets, participation in local festivals, promotional activities utilizing bloggers, and linked discounts with the Visit Busan Pass and the Busan Onna Youth Pass.

Product selections were also made based on customer demand identified through surveys, and accessibility was enhanced by enabling customers to check information on featured products online through the web catalog at https://busancamellia.shop.

Looking ahead to 2026, Busan Metropolitan City plans to continue a variety of promotional activities, including seasonal themed exhibitions, brand days for participating companies, and events linked to local festivals, while further expanding support through education, consulting, product improvement, and the planning of new gift sets for participating businesses.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “We will actively support Dongbaek Store so that it can grow beyond a simple retail space into a platform that enhances the brands and competitiveness of local businesses.” He added, “As the year comes to a close, we hope many people will visit Dongbaek Store to discover outstanding products filled with Busan’s unique sensibility and sincerity, while also supporting the growth of local businesses.”