Busan is good

Busan Metropolitan City Launches Year-End Relay Promotion for the Hometown Love Donation Program Targeting Central Government Ministries and Affiliated Institutions

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will continue implementing a “Hometown Love Donation Program Relay Promotion Campaign” throughout December, conducting direct outreach to central government ministries and affiliated institutions to boost year-end donation participation.

The city held a joint promotional campaign today (December 10) with Ulsan Metropolitan City in the lobby on the first floor of the Ministry of the Interior and Safety building in Sejong, and will conduct an exclusive on-site promotion at the headquarters of the Korea Trade-Investment Promotion Agency (KOTRA) on the first floor of its main building in Seoul on December 16.

The city will operate promotional booths to guide employees of the Ministry of the Interior and Safety and KOTRA on the purpose of the Hometown Love Donation Program, how to participate, and the benefits of return gifts.

In particular, the city will actively promote the ongoing “Season 2 of the Mega Prize Giveaway! Busan Hometown Love Donation Big Event,” which runs through the end of the year. All booth visitors will receive drip-bag coffee, and employees who donate on-site will receive special gifts such as drip-bag coffee sets and canned pollack roe to further encourage participation.

The city’s year-end event, “Season 2 of the Mega Prize Giveaway,” has already drawn nearly 20,000 participants and has received strong public response. With a goal of reaching 50,000 participants, the city plans to expand promotional efforts through relay visits to public institutions in other regions.

In addition, the city is offering year-end limited-edition return gifts to enhance promotion and broaden donor choices. Newly added special return gifts include the International Foods pork belly and neck meat set (2.2kg); Samjin Fishcake’s camping fishcake set; stollen (a German-style Christmas bread) from Ihungyong Confectionery and Taeseongdang; and New Golden Rice from Garak Nonghyup. These special items, made with Busan specialty products, may end early if supplies run out.

Popular return gifts frequently selected by donors include pork belly and neck meat, fishcake sets, nakgopsae (spicy stir-fried octopus, tripe, and shrimp), coffee, and the Dongbaekjeon Busan local currency.

Meanwhile, Hometown Love Donations are used to support vulnerable groups in Busan, foster youth development, and improve culture, arts, and public health, among other public-interest projects. Donations can be conveniently made through the online portal “Hometown Love e-eum.”

Cho Young-tae, Director General of the Administrative Management Bureau, stated, “Through today’s joint campaign with Ulsan at the Ministry of the Interior and Safety and our independent promotion at KOTRA on the 16th, we will continue our relay outreach throughout December to various institutions nationwide and further encourage nationwide participation.”