Busan is good

Winter Comes Even Without Snow, and Love Exists Even When Unseen: Busan Unveils the Winter Edition of the Busan Culture Slogan Board Created with Local Young Designers

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Busan Metropolitan City (Mayor Park Heong-joon) announced that the slogan selected for the 2025 Winter Edition of the Busan Culture Slogan Board will be displayed on the exterior wall of City Hall for approximately three months, from this month through February next year.

The slogan chosen for the winter edition is An Gyeong-jin’s original phrase: “Even without snow, it is still winter; even when I cannot see you, it is still love.”

A total of 329 entries were submitted to the public contest held in October, and the final selection was made through a review conducted by the Busan chapter of the Writers Association of Korea. The association noted that the phrase was selected for its effective harmony between the cold imagery of “winter” and the warm, affectionate character of “Busan.” They added that the submitted works once again showcased “the clear, pure, and warm-hearted love and passion of Busan citizens—like delicate snowflakes and generous snowfall.”

In particular, following the autumn edition, the winter edition also features direct participation from a young designer in Busan, further strengthening the significance of the Culture Slogan Board as a citizen-created project.

The winter design was created by Lee Su-bin, a student in the Visual Design Department at Kyungsung University (Glocal-30 Project Group), who is participating in the City’s Young Designer Collaborative Design Project. Lee expressed the selected phrase with a cozy and sentimental design under the theme “Threads of Love,” which was positively received.

The Busan Culture Slogan Board is anticipated to serve not merely as a space for displaying short messages, but as a medium that gently weaves together the hearts of citizens—just as connected threads form a larger whole.

Meanwhile, the phrase for next year’s spring edition will be selected through a public contest to be held in January. Any citizen may participate, and submissions should be short phrases of up to 25 characters that convey feelings of love, hope, and warmhearted affection.

One grand prize winner will receive a cultural gift certificate valued at 500,000 KRW, and six runners-up will each receive a cultural gift certificate valued at 50,000 KRW.

Ko Mi-jin, Director General of the Future Design Headquarters, stated, “The Busan Culture Slogan Board is a representative citizen-participation design initiative in which citizens directly contribute to shaping the city’s image by submitting their own phrases. We continue to expand opportunities for local young designers to take part in real-world design projects.” She added, “As we approach the year-end and New Year season, we hope that the warm, heartfelt message and design will bring comfort to citizens and brighten the city with a cozy and uplifting atmosphere.”