Busan is good

2025 Busan International Travel Mart Opens as a Global Platform for Domestic and International Tourism Business Exchange

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Busan Metropolitan City (Mayor Park Heong-joon) announced that, together with the Busan Tourism Organization (CEO Lee Jeong-sil), it will host the “2025 Busan International Travel Mart” today (25th) at Arte Museum Busan in Yeongdo.

The event, now in its fifth year, is organized by Busan Metropolitan City and hosted by the Busan Tourism Organization. It serves as a large-scale B2B marketplace and tourism exchange platform that connects overseas tourism buyers with domestic sellers.

This year’s event will welcome more than 80 domestic and international tourism buyers from 11 countries—including major markets such as China and Japan, as well as emerging markets in Southeast Asia and participants from the Seoul metropolitan area—together with over 80 domestic sellers.

Ahead of the main program, overseas buyers who arrived early joined a promotional familiarization tour (FAM tour) yesterday (24th), exploring key tourism content in Busan. Divided into five teams, they experienced diverse hands-on programs in addition to traditional tourist attractions, including Beomeosa temple cuisine, e-sports activities, and makgeolli brewing.

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The main program will take place today (25th) at Arte Museum Busan, featuring the opening ceremony, a Busan Tourism Presentation, one-on-one (1:1) business meetings, and a media session.

A “Busan Tourism Presentation” will be offered to overseas buyers, introducing strategies to surpass 3 million annual inbound visitors and move toward becoming a “Global Tourism Hub City.” The presentation will also highlight Busan’s representative tourism content, including gastronomy tourism, nighttime tourism, and workation (remote-work vacation) programs.

A representative of the Chinese travel industry will share global tourism market trends and collaboration cases achieved through the Busan International Travel Mart, presenting key outcomes to date.

Following this, one-on-one (1:1) B2B meetings between domestic and international buyers and sellers will take place, providing opportunities to promote leading tourism facilities and hotels in Busan, expand international business in the tourism sector, and strengthen networks within the industry.

For the first time, a dedicated “Media Session” will be held, offering industry briefings and Q&A opportunities for global media outlets. This is expected to further enhance Busan’s promotional reach through domestic and international press coverage.

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This year’s event will feature a unique program utilizing Arte Museum Busan’s 360-degree immersive screen. Additionally, by hosting the event in the original downtown area—including Yeongdo—rather than concentrating in the eastern Busan (Haeundae) district as in previous years, Busan aims to promote balanced tourism development.

Kim Hyun-jae, Director General of the Tourism & MICE Bureau, stated, “At the heart of the tourism industry are networks that connect people and the exchange of tourism trends. Busan Metropolitan City will continue to support the tourism sector so that businesses can operate stably within Busan’s competitive environment, while actively collaborating with overseas tourism partners to attract more visitors.”