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Busan Metropolitan City to Host the “CES 2026 Global Expansion Strategy Briefing Session,” Sharing Strategies for Global Success

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “CES 2026 Global Expansion Strategy Briefing Session” on November 27 at 2:00 p.m. on the 6th floor of the Centum Venture Town in Haeundae-gu.

This briefing session is organized as part of the Busan IT Industry Promotion Agency’s “Digital Innovation Hub Creation Support Project,” aimed at supporting award-winning companies in turning their achievements at “CES 2026”—where a record 13 companies won Innovation Awards and Best of Innovation Awards—into tangible outcomes in the global market.

Approximately 70 participants will attend the event, including ▲companies that received Innovation Awards at CES 2025 and CES 2026 ▲companies participating in the Integrated Busan Pavilion ▲and companies receiving Innovation Award consulting.

Notably, representatives from the 13 award-winning companies—including Crosshub Co., Ltd. and StudioA Lab Co., Ltd., which won Best of Innovation Awards at CES 2026—will be present to explore strategies for expanding into the global market.

The briefing session will consist of expert lectures and a comprehensive panel discussion featuring top domestic experts with proven success at CES.

In the first session, Dong-ki Lee, Senior Advisor of COEX, will deliver a lecture titled “Know CES, Win Every Battle,” drawing on his experience translating “Pivot or Die,” authored by CTA (Consumer Technology Association) President Gary Shapiro, to introduce the essence of CES and strategies for success.

In the second session, Seongji Kang, CEO of WELT Co., Ltd., will present “How We Connected CES to Sales and Investment,” sharing insights on how to convert exhibition achievements at CES into real business outcomes.

The third session will feature an in-depth panel discussion moderated by Jaekwon Sohn, CEO of The Miilk and former Silicon Valley correspondent. Discussion topics will include ▲know-how for winning CES Innovation Awards ▲how to link CES participation to marketing, sales, and investment ▲challenges and solutions for U.S. market entry for startups ▲and strategies for distinguishing Busan-based startups.

Panelists include Dong-ki Lee, Senior Advisor of COEX; Seongji Kang, CEO of WELT Co., Ltd.; and Ikhwan Kwon, CEO of Sharpen Goat Co., Ltd., who will offer practical guidance on the entire process from CES preparation to achieving meaningful outcomes.

A one-hour participant networking session will follow the briefing, providing opportunities for information exchange and collaboration among attending companies. The session will also allow companies with prior CES award experience to directly share insights and practical know-how with those preparing for future participation, making it an especially valuable occasion.

Meanwhile, Busan Metropolitan City held the “Team Busan 2nd Cohort Launch Ceremony” on November 21, officially beginning its preparations for participation in CES 2026. The city will operate the largest-ever Integrated Busan Pavilion, consisting of 30 spaces (booths), at CES 2026, held in Las Vegas, USA, from January 6 to 9 next year, supporting the participation of 28 Busan-based companies.

Jeong Nayoung, Director of the City’s Future Technology Strategy Bureau, stated, “This briefing session was organized to ensure that the achievement of winning CES Innovation Awards leads to substantial global market expansion. We expect that the practical know-how shared by experts with proven CES success will provide a strong foundation for Busan-based companies to achieve greater success on the global stage.”