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2025 Busan Sale Festa Finale… Busan Metropolitan City to Host the “Jeonpo Gonggu-gil Non-Alcohol Festival”

2025. 11. 5 93  Views
◈ From November 7 to 9, Busan Metropolitan City will hold the “Jeonpo Gonggu-gil Non-Alcohol Festival,” the finale of the 2025 Busan Sale Festa, aimed at revitalizing local alley businesses and building a foundation for sustainable growth.

◈ Under the theme “A Taste Party Instead of Alcohol,” the festival offers a participatory experience of healthy lifestyles, featuring a Non-Alcohol Lounge, DJ performances, the “09 Market,” and local sale coupons.

◈ Following earlier Busan Sale Festa events at SuVe BEXCO (June), Busan National University (September), and Jeonggwan Dolphin Street (October), this final event continues the city’s initiative to boost consumption and revitalize commercial districts.
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Busan Metropolitan City (Mayor Park Heong-joon) announced that the “2025 Busan Sale Festa – Jeonpo Gonggu-gil Non-Alcohol Festival” will be held for three days, from November 7 (Friday) to November 9 (Sunday), along Jeonpo Gonggu-gil (20 Seojeon-ro 37beon-gil, Busanjin-gu).


The festival is designed to reinvigorate the alley business district of Jeonpo Gonggu-gil—which has struggled with decreased foot traffic following the closure of the NC Department Store—and to establish a foundation for sustainable growth. The event is organized by the Busan Economic Promotion Agency (President Song Bok-cheol).


Highlighting the vibrant youth-driven culture of Jeonpo Gonggu-gil, the festival will be led by local small business owners and developed into a glocal cultural event that embraces the diverse lifestyles of citizens and tourists under the concept of “A Taste Party Instead of Alcohol.”


The “Non-Alcohol Festival” will feature:

  • Non-Alcohol Lounge,

  • DJ and busking performances, and

  • the sale of signature non-alcoholic menu items by individual stores,


allowing participants to enjoy a healthy lifestyle without alcohol in an interactive environment.

The “09 Market” will include:

  • vintage market,

  • merchant bazaar, and

  • sales of ‘09’-themed merchandise (goods),

creating a pop-up shopping zone where visitors can experience the unique atmosphere of Jeonpo Gonggu-gil in one place.



In particular, the “Discovery of 09” pop-up zone will make use of vacant storefronts in the district, offering hands-on programs where visitors can create customized (personalized) goods.


Visitors can also enjoy a variety of special benefits, including:

  • up to 50% discounts on local sale coupons,

  • the 09 Pass program, and

  • “Falling Random Box from the Sky” event featuring prizes and coupons.



This event marks the fourth and final Busan Sale Festa of the year, following:

  • the “SuVe BEXCO Win-Win Market” in June,

  • the “Busan National University District Reboot Project – Forward to Budae” in September, and

  • the “Jeonggwan Dolphin Street Opening Festa” in October.

Through these themed, district-specific events, Busan Metropolitan City has provided citizens with enjoyable and distinctive shopping experiences while fostering lively and inviting alley commercial zones.


Kim Bong-cheol, Director General of the Digital Economy Bureau, stated:

“This Busan Sale Festa integrates the creative ideas of young small business owners into the revitalization of struggling local districts. We hope this festival breathes new life into the Jeonpo area. Busan Metropolitan City will continue to promote policies that stimulate consumption and strengthen local commercial vitality.”

This content has been translated by AI. Please refer to the attached original Korean version for accuracy if needed.