Busan is good

Busan Metropolitan City Hosts “Snack Road in Busan” Linked to the Korea Grand Festival

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Busan Metropolitan City Mayor Park Heong-joon announced that the city will host a special dessert pop-up event, “Snack Road in Busan,” from October 31 (Friday) to November 6 (Thursday), at the pop-up zone located on the basement floor of Lotte Department Store Busan Main Branch.

This event is being held in conjunction with the November Companion Festival, part of the Korea Grand Festival—a large-scale nationwide shopping and consumption celebration jointly promoted by ten government ministries.

The event is co-hosted by Busan Metropolitan City and the Busan Regional Office of SMEs and Startups, organized by the Busan Economic Promotion Agency, and supported by Lotte Department Store Busan Main Branch.

It aims to provide local SMEs and small business owners with new sales opportunities while offering citizens a unique shopping experience where they can enjoy both the taste and charm of Busan.

“Snack Road in Busan” is part of the Co-prosperity Sales Fair for Large and Small Enterprises, designed to help local companies expand their market reach through collaboration with major retailers. Visitors can enjoy a wide selection of Busan’s signature snack brands in one place.

Fifteen local companies will participate, selling a variety of snack products such as bread, cookies, jelly, traditional sweets, dried seafood, granola, and tteokbokki.

During the event, a prize giveaway will be held for customers who make purchases of 10,000 KRW or more, and the venue will feature interactive spaces for citizens and tourists to enjoy together.

Busan Metropolitan City expects the event not only to boost sales for local small business owners and SMEs but also to raise nationwide awareness and competitiveness of local products.

In particular, since this event is held in connection with the Korea Grand Festival, it is anticipated to revitalize local consumption and energize downtown commercial areas.

Kim Bong-cheol, Assistant Mayor of the Digital Economy Office, stated,
“‘Snack Road in Busan,’ held in connection with the Korea Grand Festival, will provide an excellent opportunity to promote local consumption while enhancing both brand recognition and sales for small businesses and SMEs. We encourage citizens to visit and fully experience the charm of Busan’s snacks while contributing to the revitalization of the local economy.”