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Busan Metropolitan City to Recruit Companies for the Special Sales Event “Snack Road in Busan” in Conjunction with the Donghaeng Festival

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will be recruiting local companies to participate in the special sales event “Snack Road in Busan,” which will take place in conjunction with the 2025 Donghaeng Festival, until October 16.

This event is organized in connection with the 2025 Donghaeng Festival, the nation’s largest promotional event for products from SMEs and small business owners. Busan Metropolitan City, the Busan Regional Small and Medium Venture Business Administration, the Busan Economic Promotion Agency, and Lotte Department Store Busan Main Branch have joined forces to promote local products and provide opportunities for Busan’s SMEs and small business owners to expand their sales channels.
Donghaeng Festival: A nationwide consumer festival hosted by the Ministry of SMEs and Startups, with participation from the government, local authorities, and the private sector to boost consumption and invigorate the economy.

This year’s event will be held from October 31 to November 6 at the basement-level 1 (B1) pop-up zone of Lotte Department Store Seomyeon Main Branch, where companies from Busan will sell a variety of dessert (snack) products. Bread, cookies, rice cakes, beverages, and other snacks that reflect the unique flavors of Busan will be presented all in one place.

2025 Donghaeng Festival Special Event “Snack Road in Busan”

• ●Period: October 31 (Fri) – November 6 (Thu), 2025 (6 days, closed on November 3, Mon for regular holiday)

• ●Venue: Pop-up zone, B1 floor, Lotte Department Store Busan Main Branch

• ●Main content: Special sales exhibition of dessert (snack) products from Busan-based companies

• ●Support provided: Sales space and display booths, event promotion, etc. *15% sales commission applies

• ●Application method: Refer to the announcement on the Busan Economic Promotion Agency website (www.bepa.kr) and apply via email

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Local SMEs and small business owners registered in Busan who sell dessert (snack) products are eligible to participate in “Snack Road in Busan.”

Interested companies must submit their applications by October 16 via email (cjpark@bepa.kr), after reviewing the announcement posted on the Busan Economic Promotion Agency website (www.bepa.kr).

Applicants will be selected based on comprehensive criteria including event suitability and market potential, and the final scale of participation will be determined according to the range of product categories and the overall number of applicants.

The city will provide participating companies with support, including booth installation for direct promotion and sales of their products, as well as event promotion.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “We hope this special sales event will serve as an opportunity for local companies with distinctive characteristics to enter large distribution networks such as department stores, enhance brand recognition, and expand their sales channels in practical terms. We look forward to the active participation and interest of competitive and capable local businesses.”