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Busan Metropolitan City to Host Special Lecture by Branding Strategy Expert – Registration Opens Today (October 1)!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that registration opens today (October 1) for the “2025 Second Half Expert Lecture for Small Business Owners,” scheduled to take place on October 30 at 2:00 p.m. in the City Hall Auditorium.

This special lecture will be delivered by branding strategy expert Noh Hee-young, CEO of Food & Culture Lab Co., Ltd., who has been recognized as the “Midas of Branding” in the industry.

Noh Hee-young has overseen branding strategies at leading companies such as CJ and Orion, with successful launches and renewals of numerous brands including “Market O,” “Bibigo,” “Olive Young,” and “CGV.”

The lecture, titled “Branding Success Strategies for Small Business Owners,” will provide practical branding insights applicable to small businesses, including brand philosophy and authenticity, representative success cases, and differentiation strategies that can be applied immediately in the field.

Any interested small business owner or citizen of Busan may attend the special lecture free of charge. Applications can be submitted through the official website of the Busan Small Business Comprehensive Support Center (https://bsbsc.kr/), or participants may register on-site on the day of the event.

Additionally, registration can be completed by scanning the QR code included on the event poster. For further details, please refer to the announcement posted by the Busan Small Business Comprehensive Support Center (Busan Economic Promotion Agency) or inquire by phone at ☎1833-3665.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “This expert lecture for small business owners is expected to help establish branding philosophy and enhance communication with consumers,” adding, “Busan Metropolitan City will continue to organize a variety of special lectures to support the capacity building of small business owners.”