Busan is good

Busan to Host “SIGN EXPO BUSAN 2025”… Expanding a Culture of Beautiful Outdoor Advertising

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “SIGN EXPO BUSAN 2025” from September 24 to 28 at Dasom Gallery in Citizens Park to promote the establishment of a beautiful outdoor advertising culture.

Co-hosted by Busan Metropolitan City and the Busan Outdoor Advertising Association, this year marks the 23rd edition of the SIGN EXPO BUSAN.

The event will feature a variety of programs, including the opening ceremony, award presentations, exhibition of winning works, special theme exhibitions, and integrated training sessions for outdoor advertising professionals.

The opening ceremony will be held on September 24 at 10:30 a.m. at Dasom Hall in Citizens Park. The ceremony will include the presentation of awards for the Outdoor Advertising Contest and the recognition of exemplary businesses producing beautiful signs. Approximately 100 participants, including outdoor advertising industry professionals, students of related academic fields, and award winners, will attend.

This year’s contest, aimed at promoting a beautiful outdoor advertising culture and improving the cityscape, invited innovative design ideas from students and the general public, resulting in the selection of highly accomplished works.

In the Creative Model category, the grand prize-winning work “The Path” by Ma Jae-hwan expresses a unique aesthetic sensibility that blends rusticity and modernity, combining the rough texture of natural wood with sketches in blue glass and metallic lines.

In the Creative Design category, the grand prize-winning work “Moon Jar” by Park Hyun-jung presents a consistent identity and warm brand experience through simple line graphics and pastel tones that unify the brand story and spatial image.

In the “Drawing Our Neighborhood’s Beautiful Signboards” category, the grand prize-winning work “Transformation – Clothing Repair” by Seong Seok-hyun conveys childlike imagination and fairytale-like sentiment by portraying a sewing machine, thread, and buttons from a child’s perspective with bright and lively colors.

In the Beautiful Signboard category, the grand prize-winning work “GLIESE” by Kang Cheol-young demonstrates both energy efficiency and brand identity through a refined form and restrained lighting design that harmonizes with the building façade.

The award-winning works will be displayed at Dasom Gallery in Citizens Park until September 28. Alongside this, a special theme exhibition introducing the history of signboard changes and Busan’s signboard replacement project will also be held, allowing citizens to share in the future vision of Busan’s public design and outdoor advertising culture.

Go Mi-jin, Director General of the Future Design Bureau, stated, “We hope this SIGN EXPO BUSAN will contribute to the development of the outdoor advertising industry and serve as an opportunity to elevate Busan’s outdoor advertising culture by fostering public awareness of creative and beautiful signboard culture.”