Busan is good

Busan Metropolitan City to Host Online “Busan Sale Festa” for Chuseok, Supporting Market Expansion for Small Businesses

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “Autumn Chuseok Busan Sale Festa (Online) Special Discount Event” for about one month, from September 15 to October 12, in celebration of the nation’s biggest holiday, Chuseok.

This event will offer 30% discount coupons through major domestic online malls, including Naver, 11st, Gmarket, and Dongbaek Mall.

< Overview of the Online Busan Sale Festa Special Discount Event >

• ●Online malls: Naver, 11st, Gmarket, Dongbaek Mall (Dongbaekjeon regional product mall)

• ●Support details:
  ① (Small businesses) Dedicated online marketplace for Busan small businesses
  ② (Consumers) Discount coupons provided: regular 10% → 30% during the event period

• ●Event period: September 15 (Mon) – October 12 (Sun), 2025 (may end early if the budget is exhausted)

The discount event will feature participation from more than 350 small businesses in Busan, showcasing a variety of products such as holiday gift sets, fresh produce including fruits, fashion accessories, beauty products, and household goods, all offered at up to 30% discounted prices.

In particular, consumers will also be able to purchase outstanding local products, including brands designated as “Busan Star Small Businesses.”

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The city plans to actively promote representative local products through the “Busan Small Business Marketplace” established on each online mall.

Consumers can search “Busan Online Sale Festa” on Naver or enter “Busan Sale Festa” in the search bar of 11st and Gmarket to directly access the dedicated pages. Access to Dongbaek Mall is available via the main banner or pop-up on the “Busan is Good Dongbaekjeon” app.

Meanwhile, Busan small businesses wishing to join the dedicated marketplace may apply through the Busan Economic Promotion Agency’s “Sodam Square” website (www.bssodam.or.kr), or inquire by phone (051-600-1363) for more details.

Through this discount event, the city aims to expand the sales channels of local small businesses nationwide, helping them overcome challenges posed by sluggish domestic demand, high prices, and high interest rates, while also supporting their digital sales capabilities. At the same time, consumers will gain convenient access to high-quality products at reasonable prices.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “As online consumption has become commonplace, securing online sales channels is increasingly important for local small businesses. We expect the ‘Busan Sale Festa’ to widely promote excellent local products and contribute to tangible increases in sales.”