Busan is good

Busan Youth Local Brands Light Up! … Hosting of the “2025 Busan Local ON Market”

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Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Economic Promotion Agency (President Song Bok-cheol) announced that the “2025 Busan Local ON Market” will be held for two days from September 13 (Saturday) to 14 (Sunday) at Café “Notice” (located in Jungang-dong, Jung-gu).

This event is planned as part of the “Busan Youth Local Creator Level-Up Project” to support the challenges and growth of Busan’s youth local value creators (local creators*) and to provide citizens with opportunities to experience local products and services.

• ●Local creators: “Local value creators” who launch businesses by incorporating innovative ideas based on local resources and characteristics, thereby contributing to the revitalization of the local economy.

Café “Notice” in Busan’s old downtown is a cultural complex space that reinterprets a rice warehouse built in the 1950s with a modern sensibility, carrying the special meaning of coexisting past and present.

Seventeen youth local value creator companies based in Busan will present a wide variety of products and services at the event. In particular, local products that embody Busan’s unique identity and creativity will be exhibited and sold, allowing visitors to directly experience and purchase them.

The event will feature diverse sections, including local product exhibitions and sales, experience programs, and a food zone composed of Busan-based food and beverage brands.

First, representative products created by leading local value creators representing Busan will be showcased in one place. Companies include:

• ●MasSewing Co., Ltd. (character pouches, keyrings)

• ●Hello Coffee Hi Honey (cookies)

• ●Timing Earth (pollack almond snacks)

• ●EZME Co., Ltd. (lightweight sneakers, etc.)

• ●Contour Song (scrunchies*, indoor slippers, etc.)

• ●Elmir (perfume)

• ●BomOri (vegan cookies)

• ●Illegalo (character keyrings, T-shirts)

• ●Suelbi (silkscreen accessories)

• ●Scrunchie: An elastic band covered with fabric.

In addition, an experience program will allow participants to directly engage with local brands and culture, while a food zone will feature Busan’s unique food and beverage brands.

Experience programs include:

• ●So-un Caricature (watercolor caricatures)

• ●Yuilmui (ceramic-making)

• ●Gombang Workshop (tufting* experience)

• ●Basso Lab (eco-friendly soap-making)

• ●Tufting: A weaving technique in which yarn is planted onto fabric to complete a craftwork.

The food zone will feature:

• ●Huggers (craft beer)

• ●Ggulgeok House (traditional liquor)

• ●Busan Yeokjeon Doga (traditional liquor)

• ●Green Edit (soups)

Kim Gui-ok, Director General of the Youth-Industry Bureau of Busan Metropolitan City, stated, “We prepared this event to promote the unique brands of Busan’s youth local value creators to the community. By generating content centered around them, we aim to establish a foundation for sustainable growth and create new opportunities for regional development. Moving forward, we will continue to foster local value creators capable of leading the local economy by closely connecting commercially viable local brands with citizens.”