Busan is good

The 4th “FLY ASIA 2025” Approaches Grand Opening in September with Double Growth

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Busan Metropolitan City announced that the Asia Startup Expo “FLY ASIA 2025” will be held at BEXCO Exhibition Hall 1 from September 22 (Mon.) to 23 (Tue.) for two days.

Celebrating its 4th year, this event has grown significantly compared to last year, with participants increasing from 15,000 to 40,000, and the number of investment firms expanding from 150 to 180. In addition, the number of participating countries in the global joint exhibition booths has more than doubled, from 6 to 14, making this the largest event ever and further strengthening its status as an international event.

This year’s event will be held under the theme “Innovate Local, Scale Global.” Starting with the opening ceremony, the program includes the LP Forum, the newly launched Mother Fund Investment Show, the “Boogie Tech” venture investment matching program, a Technology Experience Zone, food crowdfunding, and conferences.

The opening ceremony, scheduled for September 22 at 11:00 a.m., will feature a keynote speech by Mayor Park Heong-joon. The event will also include keynote videos, welcoming remarks, congratulatory speeches, and presentations, with participation from major figures such as Ahn Seong-min, Chairman of the Busan Metropolitan Council, and Seo Won-joo, Chief Investment Officer of the National Pension Service Fund Management Center, along with many representatives from domestic and international investment ecosystems.

In his keynote speech, Mayor Park will present on the theme “Busan, the City of Opportunities in the City of Preparedness,” highlighting the city’s entrepreneurial environment, urban competitiveness, and its potential as a global hub city built on transformation and innovation.

Furthermore, Korea’s only LP Forum will be held for the fourth consecutive year, featuring CEOs and CIOs from 21 leading LPs including the National Pension Service, Korea Investment Corporation, and the Korea Venture Investment Corp.

In addition, 20 large and mid-sized companies such as NAVER Cloud, Samsung Heavy Industries, Lotte Construction, SK Securities, and S-OIL will join as open innovation partners, reinforcing the startup–corporate–investor connected ecosystem.

For the first time in the region, the Mother Fund Investment Show will be introduced. This includes the launch of “Boogie Tech,” Busan’s representative venture investment matching program, linked to a 100 billion KRW Future Growth Venture Fund. The event will feature sub-fund management company IR pitches, corporate investment presentations, and networking opportunities to help local companies attract investment.

To make entrepreneurship more accessible to the public, various experiential contents will also be expanded. Major programs include a Technology Experience Zone targeting Generation Z, food crowdfunding in collaboration with renowned Chef Kang Leo and local companies, and family-friendly events.