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Busan Metropolitan City, “Boogi’s Happy Youth Life” Released… Innovation in Policy Promotion with Storytelling and Artificial Intelligence

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Busan Metropolitan City Mayor Park Heong-joon announced yesterday (September 9) the release of the AI animation “Boogi’s Happy Youth Life,” which presents youth policies in a storytelling format.

This video features the city’s communication character “Youth Boogi,” who navigates key life stages such as employment, marriage, and childcare. By introducing customized policies for each stage in a storytelling format, the video provides both entertainment and practical information.

• Centered around themes most essential at different stages of youth life—employment, housing, and culture—the character Youth Boogi experiences a range of policy benefits, including loan interest support for newlyweds, childbirth subsidies, and childcare services.
• By introducing policies through the story of a familiar character, the city expects to increase understanding of the policies and strengthen empathy among the younger generation.

In addition, the significance of this project lies in the fact that it was directly planned by public officials of the Media Division and realized as an animated video using artificial intelligence.

• Officials in the Media Division personally participated in planning and production, enhancing the overall quality of the content. Deputy Manager Ko Jin-young of the Content Planning Team was responsible for illustrations, while Deputy Manager Ji Young-seo of the Video Media Team utilized AI-based video production software to create the animation.

Deputy Manager Ko Jin-young stated, “AI allowed me to express diverse ideas within a short period of time. I hope that more young people can truly experience the benefits of these policies through Boogi’s story.” Deputy Manager Ji Young-seo added, “The process of collaboration across teams was enjoyable, and I will continue to promote Busan Metropolitan City’s policies effectively through AI-powered content.”

Meanwhile, “Boogi’s Happy Youth Life” was released yesterday (September 9) on Busan Metropolitan City’s official YouTube channel, “Busan Tube,” along with a youth support message event. The project is expected to draw attention and participation not only from young people but also from a wide range of citizens.

City Spokesperson Won Young-il remarked, “As the flow of policy promotion is rapidly changing, this video represents a new attempt that goes beyond simple policy delivery by incorporating storytelling and animation techniques. Busan Metropolitan City will continue to promote policies with AI-driven content that resonates with citizens.”