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Busan Metropolitan City to Host the “Jangnim Alley Market Fish Cake Festival” Revitalizing Traditional Markets and Promoting Consumption

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Jangnim Alley Market Fish Cake Festival” from September 11 to 13, from 3:00 p.m. to 9:00 p.m. each day at Jangnim Alley Market in Saha-gu.

This festival is a consumer promotion program designed to inject vitality into traditional markets suffering from economic stagnation and reduced consumption, while supporting merchants in increasing sales and securing new customer bases.

Beyond simple discount events, the festival has been planned to provide ▲consumers with reasonable purchase benefits and unique experiences, and ▲merchants with tangible sales growth through experiential programs that reflect the unique characteristics of the market.

In particular, Jangnim Alley Market has been developing “fish cakes,” a local specialty food of Busan, as a specialized product since last year, and this festival will showcase the成果 of those efforts.

During the festival, a wide range of programs will be offered, including ▲fish cake tasting and fish cake-making experiences ▲daily distribution of discount coupons worth up to KRW 10,000 ▲prize events ▲a nighttime pub village offering cold beer ▲performances by popular guest singers.

Visitors can enjoy about ten varieties of fish cakes at affordable prices. In the fish cake experience zone, children will have the opportunity to make their own fish cakes and take them home, encouraging active participation from family visitors.

Discount coupons worth up to KRW 10,000, which can be used for purchases over KRW 15,000 at participating stores, will be distributed daily. A prize event for receipts over KRW 15,000 will feature generous prizes, including ▲a refrigerator (1st prize) ▲a meat set ▲a fish cake set. In addition, customers who purchase snacks worth KRW 10,000 or more will receive a free beer coupon to enjoy cold beer in the pub village and soak up the lively evening atmosphere.

The festival will also offer diverse cultural and participatory programs. Highlights include ▲the humorous and rhythmic “Kkolmokyi Couple Performance” touring the market ▲a special stage by a famous singer from “Mr. Trot” ▲the “Jangnim Alley Market Singing Contest,” where local residents participate, providing opportunities for the community to come together, with various prizes adding to the excitement.

Busan Metropolitan City expects this festival to help Jangnim Alley Market, which has been nurturing fish cakes as a specialized product since last year, grow into Busan’s representative fish cake-centered traditional market.

Furthermore, the city plans to boost the vitality of local merchants and solidify the growth base of traditional markets through specialized festivals tailored to each market.

Meanwhile, this event follows the “Dotegi Street Festa” held at Gukje Market in August and is the second sales promotion event in a series of traditional market promotional relays, which will continue with the “Banyeo Discount & Beer Festival” at Banyeo 2-dong Market in Haeundae-gu this October.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “Jangnim Alley Market has great potential as a specialized fish cake market, and we expect this event to provide real help in boosting merchants’ sales and stimulating consumption.” He added, “We hope this event will establish itself as a traditional market sales promotion festival that offers flavors, fun, and entertainment to both citizens and tourists.”