Busan is good

Busan Metropolitan City to Host “Busan Living Market” in Conjunction with the September Companion Festival… Supporting Expanded Market Opportunities for Local Businesses

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “Busan Living Market” for seven days, from today (September 8) to September 14, at the Central Square on Basement Level 2 of Shinsegae Department Store Centum City (the passageway connecting the department store and the mall), in conjunction with the September Companion Festival.

This event, linked with the September Companion Festival*—the nation’s largest promotional event for SMEs and small business owners—is organized to promote local products and provide local SMEs and small business owners with opportunities to expand their market access.
○ The event is hosted by ▲Busan Metropolitan City and ▲Busan Regional Office of SMEs and Startups, organized by ▲Busan Economic Promotion Agency, and supported by ▲Shinsegae Department Store Centum City.

• ●Companion Festival: A nationwide public consumption festival led by the Ministry of SMEs and Startups, with participation from government, local governments, and the private sector, aimed at promoting consumption and economic vitality.

The “Busan Living Market” is part of the “Large-Small Business Coexistence Special Sales Exhibition,” a program designed to support local businesses in expanding their sales channels through collaboration with major retailers. This special exhibition will feature lifestyle products that combine both practicality and emotional appeal in one venue.
○ Twenty-four local companies will participate, selling a diverse range of products including ▲home décor ▲kitchenware ▲bath products ▲preserved foods.

In addition, special attractions are prepared for citizens visiting the event to shop.
○ A commemorative photo zone will be set up at the venue, and Busan’s communication character “Boogi” will make a surprise weekend appearance.
○ At “Sodam Square Busan,” operated by the Busan Economic Promotion Agency, a raffle event will be held for purchasing customers. About 250 items will be given away daily as prizes, consisting of diverse and practical products from local small business owners.

Meanwhile, during the event, live commerce (real-time online sales) will also take place at booths inside the Central Square, featuring ▲ten companies from Busan Pyeonghwa Market and ▲four companies from Dongbaek Sanghoe.
○ They will sell products including ▲men’s and women’s clothing and fashion accessories ▲soy sauce and sesame oil ▲liquid teas. Customers can search “Sodam Square Busan” on Naver Shopping Live to watch the broadcast in real time.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “We expect that the ‘Busan Living Market’ will go beyond a simple special sales exhibition to stimulate domestic demand and inject vitality into the sluggish consumer market. We hope many citizens will come to this event, experience and enjoy Busan’s excellent and competitive products firsthand, and contribute to revitalizing the local economy.”