Busan is good

Busan Metropolitan City to Hold a Contest to Name the “Busan-style Coffee Beverage” Created by a World Coffee Champion and Named by Citizens

내용

Busan Metropolitan City Mayor Park Heong-joon announced that, from September 5 to 22, the city will hold the “Busan-style Coffee Beverage (RTD, Ready to Drink) Naming Contest” under the theme “Name Busan Coffee Created by a World Coffee Champion!”

This contest has been organized to determine the product name of the Busan-style coffee beverage (RTD), which will be developed through the “Agreement on the Development and Branding of Busan-style Coffee Beverage” signed on August 11.

A World Coffee Champion from Busan will work with citizens to create a product name that embodies the unique identity of the Busan-style coffee beverage.

Outline of the Agreement Ceremony

Date/Time: August 11, 2025 (Mon), 11:00

Venue: International Protocol Room, 7th floor

Agreement Parties: Busan Metropolitan City, 3 World Coffee Champions, BGF Retail Co., Ltd., GS Retail Co., Ltd., Busan Gyeongnam Dairy Cooperative

Jun-yeon Jeon (2019 World Barista Champion), Kyung-ha Chu (2021 World Cup Tasters Champion), Heon-gwan Moon (2022 World Cup Tasters Champion)

Key Points: Mutual cooperation for the development and branding of Busan-style coffee beverage and promotion of social contribution projects

Any citizen interested may participate in the contest by accessing the provided link or QR code and submitting:

a proposed name (up to 10 characters),

an explanation of its meaning (at least 10 characters),

through a simple survey.

Detailed information on the contest is available through the city’s official announcement site (www.busan.go.kr/nbgosi

).

The city will select a total of 8 entries through the first internal screening and the second preference survey by participating companies and baristas, and the final results will be announced in October on the city’s official announcement website.

Evaluation criteria will include:

Originality (creativity and differentiation from other beverage names),

Appropriateness (suitability to the characteristics of the beverage and its concept, including the participation of World Coffee Champions),

Popular appeal (memorability and ease of pronunciation).

Awards will be granted as follows:

1 Grand Prize: 500,000 KRW in Dongbaekjeon policy support funds,

2 Excellence Prizes: 300,000 KRW each,

5 Encouragement Prizes: 100,000 KRW each.

The selected name will be used for the product name and external promotion of the Busan-style coffee beverage (RTD).

In addition, the developed beverage will be unveiled for the first time at the “Busan Coffee Day” event in September, and the final product will be completed by reflecting the opinions gathered from citizens at the tasting event.

Outline of “Busan Coffee Day”

Period/Venue: September 20 (Sat) – September 21 (Sun), 2025 / Domoheon (Suyeong-gu)

Theme: “The Aroma of Korea’s First Coffee, Blooming Again in Busan”

Participants: Approximately 300 people, including coffee industry stakeholders and citizens

Main Programs: Presentations on the history and culture of coffee in Busan, citizen experience programs

Hosted/Organized by: Busan Metropolitan City / Busan Technopark

※ “Busan Coffee Day” was inspired by the historical record that coffee was first consumed in Korea on September 16, 1884, in Busan, and the event is a modern reinterpretation to commemorate the beginning of Korean coffee culture.

Kim Bong-cheol, Assistant Mayor of Digital Economy Office, stated, “This contest is an important project in which local coffee talents and citizens come together to create a new coffee beverage that reflects Busan’s individuality. We ask for the interest and participation of many citizens so that it can become a new brand representing Busan.”