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Travel Becomes Healing in Busan… “2025 Busan International Medical Tourism Convention” to Be Held

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “2025 Busan International Medical Tourism Convention” at BEXCO Exhibition Hall 1 in Haeundae from today (September 5) through the 6th.

Now in its 17th year, the event is co-hosted by Busan Metropolitan City and the Busan Ilbo, and organized by the Busan Medical Industry Association. It was designed to showcase Busan’s outstanding medical services to the world, strengthen the city’s position as a hub of medical tourism, and expand global networks across medical services, tourism, and related industries.

< Overview of the 2025 Busan International Medical Tourism Convention >

Date/Place: September 5 (Fri)–6 (Sat), 2025, 2 days, BEXCO Exhibition Hall 1, Hall 3A

Scale: 100 companies from 14 countries, about 200 booths

Composition: Opening ceremony, Medical Tourism Exhibition, Business Meetings, Side Events (Seminars, Symposiums, etc.)

Beginning with the opening ceremony on September 5, the program will include the Medical Tourism Exhibition, international academic events and seminars, and overseas buyer business meetings.

[Medical Tourism Exhibition] The exhibition will feature three zones:

“Medical Institution Zone” where visitors can experience the excellent medical technologies and medical tourism products of Busan’s medical institutions

“Medical Industry Zone” showcasing the foundation of medical tourism, including foreign patient-attracting agencies

“Wellness Zone” introducing Busan’s healing (wellness) tourist sites and offering experiences with various wellness products

This year, the event will be held concurrently with the “2025 Citizen Health Fair” and “2025 Global Healthcare Week,” maximizing synergies across the fields of medicine, health, and healthcare.

Approximately 100 institutions and companies—including four university hospitals in Busan, general hospitals, clinics, wellness businesses, and local district offices such as Busanjin-gu Office and Seo-gu Office—will set up about 200 booths to present the latest medical technologies and medical tourism information to attract overseas patients.

[International Academic Events and Seminars] The “International Medical Tourism Symposium” and the “Cosmedi-Beauty Seminar,” which leverages K-beauty, will be held. Speakers include the president of the Kazakhstan Medical Tourism Association, professors from local university hospitals, and wellness business representatives, who will discuss diverse issues such as global patient attraction strategies, models combining medical services and tourism products, and the interaction between city branding and medical tourism.

In addition, seminars will feature Park Young-shin, CEO of Crevy Co., Ltd., presenting on “The Secrets of K-Style That Captivate the World,” and beauty YouTuber Hyojin Jo, who will lecture on “How to Enhance Your Look with Subtle Contouring and Highlighting Techniques.”

[Overseas Buyer Business Meetings] A pre-matching system will bring together overseas buyers and local medical institutions. A total of 77 overseas buyers from 14 countries, including China, Mongolia, and Kazakhstan, will participate, with expectations of generating tangible outcomes such as contracts.

Additional programs will include first aid training, special lectures on meditation, breathing, and yoga, as well as generous prize events.

In addition, promotional tours featuring medical and wellness experiences will be held before and after the convention. On September 4, buyers visited medical institutions to directly assess clinical and foreign patient response systems. On September 7, a promotional tour of wellness institutions will be held. Through these two experiential tours, the competitiveness of Busan-style healing (wellness) and medical tourism packages will be promoted.

Meanwhile, major events can also be watched live on the Busan Ilbo YouTube channel (www.youtube.com/@TheBusanilbo).

Vice Mayor for Administrative Management Lee Jun-seung stated, “Busan is a distinctive ‘Global Wellness and Medical Tourism City’ equipped with specialized medical districts and exceptional natural tourism resources. With citizen-participation side events, buyer-centered business programs, and promotional tours featuring healing (medical) and wellness experiences, the convention will create tangible outcomes and sustainable ripple effects.”