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Busan’s Communication Character ‘Boogi’ Wins Main Prize at the K-Design Award

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Busan Metropolitan City (Mayor Park Heong-joon) announced that its communication character ‘Boogi’ has been selected as a Winner in the Character and Communication category at the K-Design Award.

The K-Design Award, hosted by Design Sori Co., Ltd., is one of the top three design awards in Asia and is regarded as the most prestigious award ceremony in the Korean design industry.

This year, a total of 3,070 works from 23 countries were submitted, and the judging was conducted rigorously and fairly by 37 experts from various nations.

Boogi, the representative communication character of Busan, was created based on the motif of the seagull symbolizing the city. It was highly recognized for effectively showcasing the city’s identity through red smart glasses and customized shoes that reflect local industries.

In addition, Boogi was praised for its simple yet sophisticated charm, which holds significant potential for use in diverse promotional content and merchandise. It was also recognized for its versatility, being citizen-friendly in its movements and immediately applicable in ▲policy promotional materials ▲online content ▲event venues, and more.

Meanwhile, the City has installed three Boogi sculptures themed around baseball at Sajik Baseball Stadium. The newly established ‘Boogi Zone at Sajik Baseball Stadium’ features three-dimensional depictions of batter, pitcher, and catcher poses, vividly capturing key moments of a baseball game.

The sculptures are expected to serve as interactive photo spots for baseball fans and family visitors, creating momentum for the stadium to become one of Busan’s representative sports and tourism landmarks.

Won Young-il, spokesperson of the City, stated, “This award demonstrates that Boogi is more than just a character but a communication icon that embodies the city identity of Busan and has been recognized for its global competitiveness. Moving forward, we will further expand the use of Boogi in policy promotional materials, online content, and tourism experience spaces.”