Busan is good

Busan Metropolitan City to Host “Brian Rea Creative Workshop”… Drawing Busan Together with Future Designers!

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will hold the “Brian Rea Creative Workshop” with future designers at 2:00 p.m. on the 8th at Domoheon Dahal (tiered lecture hall).

This workshop has been organized to conduct a “Research Talk” on the identity and characteristics of Busan, and to share experiences and insights as a designer in order to produce a key visual that tells Busan’s story.

Participants include Brian Rea, New York Times columnist and artist; So Joong-hee, Space Planning Advisor for Busan Metropolitan City; and about 90 students from local design departments.

The program consists of Brian Rea’s design lecture “Finding the Feelings,” the “Busan Research Talk” to develop the city’s key visual, followed by opinion sharing and a Q&A session.

In “Finding the Feelings,” Brian Rea will convey how to cultivate the sensitivity to observe and feel the world as a designer, as well as insights gained during the creative process.

The subsequent “Busan Research Talk,” led by Space Planning Advisor So Joong-hee, will involve discussions with design students about Busan’s identity and characteristics, concluding with opinion sharing and a Q&A session.

Meanwhile, designer Brian Rea, who is also collaborating on the “Urban Brand Goods Design Development Project with Global Designers,” is a New York Times columnist and artist who expresses tangible and intangible narratives through his emotive hand-drawing style.

He has authored the New York Times weekly column “Modern Love” for over ten years, capturing human emotions with depth and winning the affection of readers worldwide.

As his work goes beyond simple city depictions to effectively convey emotion, this workshop is expected to vividly express Busan’s tangible and intangible characteristics.

< Urban Brand Goods Design Development with Global Designers >

• ●(Project Period) June 19, 2025 – November 15, 2025

• ●(Collaborating Designer) Brian Rea

• ●(Main Content) Development of collaborative key visuals and goods design with a global designer

Go Mi-jin, Director General of the Future Design Headquarters of Busan Metropolitan City, stated,
“Expressing the charm and identity of Busan—selected as the World Design Capital for 2028—in connection with global design trends is an important task for the future. We expect that through this workshop, a unique and creative key visual will be born, combining Busan’s regional sentiment with the perspective of a world-class designer.”