Busan is good

2025 Busan City Brand Goods Design Contest – Final Award Winners Announced!

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Busan Metropolitan City Mayor Park Heong-joon and Busan Design Promotion Agency President Kang Pil-hyun announced today (September 3) the final 18 winning entries of the “2025 Busan City Brand Goods Design Contest,” marking a successful conclusion to the competition.

This contest was organized to discover works that express Busan’s city brand identity and values, as well as affection (goodness) for the city, in the form of creative goods.

A total of 114 entries were submitted, recording a high competition ratio of 6.3 to 1. Participants came not only from Busan but also from across the country, including Seoul and Gyeonggi, demonstrating nationwide interest in Busan’s city brand.

The panel of expert judges conducted a first round of online evaluations and a second round of physical product reviews. Through this process, 1 Grand Prize, 2 Excellence Awards, 3 Merit Awards, and 12 Honorable Mentions were ultimately selected, making up 18 winning entries in total.

The Grand Prize went to Instant Film Magnet – Busan 5 Types, which used Busan’s City Image (CI) symbols, along with cityscapes such as Gwangalli, Haeundae, Cheongsapo, and Marine City, crafted into instant-film-style metal magnet designs. The work was recognized for its sophisticated design and originality.

The Excellence Awards were given to B·Connect (BUSAN IS GOOD) Travel Adapter and Busan Is Good Blue-and-White Porcelain Liquor Bottle Set. These works received high marks for their practical design utilizing city image logos and for the craftsmanship of traditional ceramics.

Other prize-winning works included the Busan Is Good Object Flowerpot, Tetrapod Keyring, and Bugi Keyrings in Hanbok (Traditional Korean Dress), which stood out for their artistic value.

Award winners will receive certificates and a total of KRW 11.4 million in prize money, along with opportunities to have their products sold in the Busan Brand Shop. Grand Prize, Excellence Award, and Merit Award winners will be awarded by the Mayor of Busan, while Honorable Mention winners will be awarded by the President of the Busan Design Promotion Agency.

In addition, prototypes that can be developed into commercially viable products will be given opportunities to be showcased in the Busan Brand Shop, along with promotional support through the official channels of Busan Metropolitan City and the Busan Design Promotion Agency.

Further details on the contest are available on the official contest website: http://busangoods.kr/

Goh Mi-jin, Director General of the Future Design Headquarters, stated, “This contest has achieved meaningful results by discovering various goods that embody affection for Busan and creative ideas. We will continue our efforts to promote the city brand through diverse promotional activities and content creation.”