□ Busan Metropolitan City (Mayor Park Heong-joon) announced that from today (18th) until September 1, citizens are invited to propose an official name to replace “Busan-Type Local Enterprise” under the theme of “finding a new title that reflects the status of Busan’s representative local enterprises.”
□ This contest aims to refine the image of “Busan-Type Local Enterprises,” which have grown together with the region and contributed to the local community through employment, technology, and donations, in line with current trends, and to enhance brand value by expanding consensus through a new name chosen by citizens.
○ “Busan-Type Local Enterprise” refers to a core company representing Busan that is certified by the city among enterprises that: ▲are headquartered in Busan, ▲have been in business for at least 30 years, ▲employ at least 100 permanent workers, ▲have an average annual sales revenue of at least KRW 20 billion over the past three years, and ▲make significant contributions to job creation and economic revitalization in the region.
○ In July this year, the city newly certified five companies and recertified sixteen as “Busan-Type Local Enterprises” for 2025, bringing the total number of active certified companies to 68.
< 2025 Certified (Recertified) Busan-Type Local Enterprises >
○ Newly certified companies: 5
●Halla IMS Co., Ltd., Eunsan Shipping & Air Co., Ltd., Nara Autosys Co., Ltd., Samyoung MT Co., Ltd., Hyosung Electric Co., Ltd.
○ Recertified companies: 16
●Highlock Korea Co., Ltd., Korea Cast Iron Pipe Industry Co., Ltd., Chokwang Paint, Dong Hwa Entec Co., Ltd., S& W Co., Ltd.
●Samwon FA Co., Ltd., MS Gas Co., Ltd., Hantop Co., Ltd., Daechang Solution Co., Ltd., Busan Bank Co., Ltd., SNT Motiv
●Sae Jeong Co., Ltd., Parkland Co., Ltd., Sungwoo Hitech Co., Ltd., Shell Korea Co., Ltd., Taekwang Co., Ltd.
□ Any interested citizen may participate in the contest. Participants can submit their proposals via a simple QR survey by providing ▲a proposed name (Busan Metropolitan City “○○” Enterprise, in Korean or English, within five characters), ▲the meaning of the proposed name (within 100 characters), and ▲contact information.
○ Detailed information regarding the contest can be found on the city’s official website (www.busan.go.kr/nbgosi) under Public Notices.
□ The city will conduct ▲a first-round internal review and ▲a second-round preference survey among executives and employees of “Busan-Type Local Enterprises,” and select three final candidates. The winners will be announced at 9:00 a.m. on September 15 through the city’s official website’s Public Notices section. Awardees will receive the Mayor of Busan Metropolitan City Award and Dongbaek Store gift certificates.
○ The judging criteria include ▲whether the name reflects local characteristics and identity, ▲ease of pronunciation, ▲distinctiveness and originality, and ▲potential for domestic and international promotion. If the same name is submitted by multiple participants, the winner will be determined by the meaning attached to the name.
○ The selected name will be used as the official name for “Busan-Type Local Enterprises,” and September 15 will be designated as “Busan ○○ Enterprise Day” every year.
□ To encourage citizen participation, the city will host the “2025 Busan Local Enterprise Certification Promotion Exhibition” from August 25 to 29 in the Citizens’ Promotion Zone located in the passageway connecting Busan City Hall and the metro station, to raise awareness of “Busan-Type Local Enterprises” and promote the naming contest.
□ Kim Bong-chul, Assistant Mayor of Digital Economy Office, stated, “Busan-Type Local Enterprises are the roots and pride of Busan’s economy, and this meaningful contest allows citizens to directly name this symbolic term,” and added, “We expect that this contest will raise citizens’ awareness and interest in Busan-based enterprises and serve as a valuable opportunity to enhance their brand value with a name created together with citizens.”
This content has been translated by AI. Please refer to the attached original Korean version for accuracy if needed.
Translated by AI
Link to Busan press releases in Korean