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Busan Metropolitan City Kicks Off Support for Intelligence Information Technology-Based Design Convergence Enterprises!… Strengthening Design Capabilities

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Busan Metropolitan City (Mayor Park Heong-joon), in collaboration with the Busan Design Promotion Agency (President Kang Pil-hyun), announced the full-scale implementation of the “Design Innovation Support Project for Intelligent Information Technology Convergence Enterprises,” aimed at fostering design convergence enterprises based on intelligent information technologies.*

• ●Technologies include artificial intelligence (AI), Internet of Things (IoT), big data, cloud computing, and mobile technologies.

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This project supports companies that converge intelligent information technologies in designing new services, business models, and products to create future markets. The total project budget is KRW 500 million.

The program consists of three phases:

• ●[Phase 1: Consulting and Workshops] 16 projects are selected to receive design consulting using design research tools and to participate in workshops.

• ●[Phase 2: Commercialization Projects] Among the Phase 1 projects, 9 outstanding ones are selected to receive up to KRW 20 million each in support for commercialization efforts.

• ●[Phase 3: Investment Linkage] The final 4 projects will receive up to KRW 40 million each for detailed business development and will be supported with investor relations (IR) events to attract private investment.

In March, the city announced the “Design Industry Support Project,” through which it selected 16 projects for Phase 1, providing consulting and workshops. After evaluations by an external expert review panel, 9 outstanding projects were selected for Phase 2 and are currently being implemented.

In these outstanding projects, design plays a key role in enhancing the usability and user experience of intelligent information technologies.
Design is applied across various areas such as service planning, UX/UI design, and prototype development, with innovative attempts being made through the convergence of technology and design.

The selected projects cover fields such as:

• ●Disease prediction technologies for seniors and health-vulnerable groups

• ●AI-based personalized services

• ●Public culture, art experiences, and regional cultural content
  These initiatives are aimed at designing business models that create new markets, bringing them to life using intelligent information technologies.

Notable examples include:

• ●The “AI Reminiscence Fairy Tale Generation System Based on Senior Memory Data” by Revengrid Inc., which combines generative AI with emotionally engaging design to enhance the personalized content experience for the elderly.
    (*Reminiscence fairy tales are stories in which the individual is the main character, based on their personal memories.)

• ●The “Smart Pill Case Development Based on Health Data” by Blueriance Inc., which merges AI-powered health data analysis with intuitive UX/UI design to simultaneously enhance functionality and accessibility.

Ko Mi-jin, Director General of the Future Design Headquarters, stated,
“Through this initiative, we aim to establish an innovation ecosystem by integrating intelligent information technology and design, while focusing on driving digital transformation and laying the foundation for sustainable industrial growth in the region.”
She added, “We will continue to provide multifaceted support to enhance the growth potential of local enterprises, create new markets, and strengthen industrial competitiveness.”