Busan is good

Busan’s Big Giveaway! “Busan Sale Festa (Online)” Offers Up to 30% Off Small Business Products

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Busan Metropolitan City (Mayor Park Heong-joon) announced that it will provide 30% discount coupons during the month of August through the “Busan Sale Festa (Online)” special discount event on four major online platforms in Korea: Naver, 11st, Gmarket, and Dongbaek Mall.

Approximately 300 small businesses from the Busan region will take part in the sale, offering a wide range of products—from ready-to-eat meals in high summer demand to fashion accessories, beauty products, and household items—at discounts of up to 30%. Notably, the event will also feature high-quality products from brands selected as “Busan Star Small Businesses.”

< Overview of Busan Sale Festa Online Special Discount Event >

• ●Platforms: Naver, 11st, Gmarket, Dongbaek Mall (Dongbaekjeon regional product mall)

• ●Support Details:
  ① (For Small Businesses) Dedicated sales section for Busan-based small businesses
  ② (For Consumers) Discount coupons: 10% off regularly → 30% off during event period

• ●Event Periods:

• ○1st Round: June 9 (Mon) – July 8 (Tue), 2025 *Ended

• ○2nd Round: August 1 (Fri) – August 31 (Sun), 2025

• ○3rd Round: September 15 (Mon) – October 12 (Sun), 2025
  ※ May end early depending on budget availability

The city plans to actively showcase popular regional products through each platform’s “Busan Small Business Exclusive Section.”

Consumers can access the dedicated page by searching “Busan Sale Festa” on Naver or typing “Busan Sale Festa” in the search bar on 11st or Gmarket.

Dongbaek Mall can be accessed via the main banner or popup on the home screen of the “Busan is Good Dongbaekjeon” app.

Meanwhile, Busan-based small businesses wishing to be featured in the exclusive section can apply anytime through the website of the Busan Economic Promotion Agency’s “Sodam Square” (www.bssodam.or.kr). For more information, call ☎ 051-600-1363.

Through this discount event, the city aims to promote regional products nationwide and support the online market expansion of local small businesses. It will also support the third round of the event, scheduled around the Chuseok holiday, to further boost sales for participating vendors.

Kim Bong-chul, Assistant Mayor of Digital Economy Office, stated, “As online shopping becomes the norm, it is increasingly important for local small businesses to secure online sales channels. We hope the ‘Busan Sale Festa’ will raise awareness of excellent regional products and lead to meaningful sales growth.”