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Busan Metropolitan City to Launch 'Cybersecurity Promotion Campaign' in July, the Month of Information Security

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"Before opening an email or logging in—take three seconds to check!"

Busan Metropolitan City (Mayor Park Heong-joon) announced that it will launch a “Cybersecurity Promotion Campaign” for citizens in July, which is designated as the Month of Information Security, in collaboration with the local branch of the National Intelligence Service.

Recently, a range of cyber threats have been increasing across various sectors, including cryptocurrency exchange hacks, breaches of telecom authentication systems, and email phishing attacks. In particular, a serious incident occurred involving the compromise of a telecom company’s USIM authentication system, which led to the leakage of subscriber personal information.

In response, the city has initiated this campaign to raise citizens’ awareness of cybersecurity and prevent damage through practical security habits in daily life.

The campaign will feature a video containing security tips for everyday situations. The video will be broadcast intensively throughout the city via various media outlets, including platform information displays in Busan Metro stations, bus stop information screens, IPTV installed in Citizens Park and other public areas, outdoor electronic billboards at City Hall, and the city’s official social media channels.

To boost interest and voluntary participation among employees, the city held a “Cybersecurity Slogan Contest” from April to May. Six outstanding entries, including the winning slogan “A Click Without Doubt Is the Start of Hacking,” were selected through internal voting. These slogans will be actively used in the promotional campaign during July, the Month of Information Security.

Additionally, on July 9—designated as Information Security Day (the second Wednesday of every July)—the city will run an information security quiz and mission-based program to help employees engage with and practice security measures in a fun way. These initiatives aim to raise public officials’ awareness and further establish a foundation for delivering secure services to the public.

Cho Young-tae, Director General of the Administrative Management Bureau, stated, “We hope this campaign will encourage citizens to recognize and practice security measures in their daily lives. Busan Metropolitan City will continue to strive toward building a safe ‘Digitally Innovative City Busan’ in partnership with its citizens.”