Busan is good

Busan Metropolitan City Hosts the Launch Ceremony for the “2025 College Student Local Business Marketers”

내용

Busan Metropolitan City (Mayor Park Heong-joon) announced that the “2025 College Student Local Business Marketers Launch Ceremony” will be held today (June 26) at 3:00 p.m. at Mumyeong Ilgi in Yeongdo.

• ●The College Student Local Business Marketers Support Program aims to improve the actual business environment of small enterprises and strengthen the self-sufficiency of local commercial districts by leveraging college students’ innovative ideas and professional mentoring from consultants.

• ●Today’s event will be attended by over 100 participants, including Mayor Park Heong-joon, college student marketers, small business owners, and mentors.

Mumyeong Ilgi (178 Bongnaenaru-ro, Yeongdo-gu)
A multipurpose cultural space converted from a bonded warehouse symbolizing Yeongdo’s port heritage, and an active local business engaging in projects such as the “Strong Small Business” initiative and “Local Creator Collaboration Program” supported by the Ministry of SMEs and Startups.

---

The City plans to connect 65 teams of college student marketers (approximately 140 individuals) with local businesses in one-on-one (1:1) partnerships to jointly address on-site challenges and boost sales.

• ●The student marketers will provide comprehensive support to small businesses and local commercial districts, including:

• ○Brand marketing

• ○Online and offline promotional strategies

• ○Small-scale environmental improvements

• ●At the end of the year, six outstanding teams will be selected through a performance evaluation and will be awarded the Mayor’s Award and other recognitions.
  The activities and results will be documented on the official marketers' website (www.bu-supporters.com) and may serve as valuable material for students’ future employment or entrepreneurial endeavors.

---

Notably, the host of today’s launch ceremony is a student who was selected last year as an outstanding participant in the same program, drawing attention for sharing vivid real-life experiences as a senior marketer.

• ●In addition, testimonials will be shared by small business owners who participated last year and achieved tangible results, such as a 200% increase in lunchtime sales through menu development and social media promotions provided by the student marketers.

---

During the event, Mayor Park will present letters of appointment to two teams of student marketers who earned high scores during the selection interviews, emphasizing their role in revitalizing local commercial districts—the bedrock of the regional economy.

• ●The team leaders of the two selected groups will also deliver remarks expressing their commitment to the mission of supporting local commercial districts through innovative marketing efforts.

Mayor Park is expected to express his encouragement, stating:

“I applaud the passion of the many students joining us to help revitalize our neighborhood economies.
When the creative ideas of local college students meet the field experience of small business owners and unite as one team, I believe it will become a great driving force in breathing new life into our local commercial districts.”