Busan is good

Busan’s Self-Sufficiency Innovation Project “ALL-LIVE” Officially Launched

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The Busan Metropolitan City (Mayor Park Heong-joon) announced that it will host the “ALL-LIVE Self-Sufficiency Innovation Project Launch Event” at 3:00 PM today (June 23) at the Grand Auditorium on the first floor of City Hall.

This event marks the official launch of Busan’s self-sufficiency innovation project ‘ALL-LIVE’, which aims to support the independence and escape from poverty of self-sufficiency participants. It also represents a meaningful milestone in transforming Busan’s welfare policy through public-private collaboration.

Attendees will include Mayor Park, Busan Metropolitan Council Chair Ahn Seong-min, Korea Ocean Business Corporation President Ahn Byung-gil, Korea Self-Sufficiency Welfare Development Institute President Jung Hae-sik, Korea Local Self-Sufficiency Center Association Chair Lee Jae-ho, and over 400 self-sufficiency participants.

Event Program Highlights:

• ●Congratulatory remarks

• ●Project briefing

• ●Donation ceremony

• ●Delivery of point cards and ALL-LIVE Market plaques

• ●Official declaration of the ALL-LIVE project launch

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Overview of the “ALL-LIVE” Project – A First in Korea

This project transforms the paradigm of self-sufficiency programs and launches three core strategies:

1. Development and Expansion of Public Welfare Care Models

• ●Shifts self-sufficiency from simple job creation to meaningful work with appropriate rewards

• ●Builds successful models in public welfare service jobs that promote emotional rewards, pride, and job satisfaction

• ●Designates local self-sufficiency centers as sole operators of hospital escort services

• ●Links to Busan’s “Five Essential Care Services” (hospital escort, post-discharge care, caregiving, household support, and meal support)

2. Branding and Expansion of the “ALL-LIVE” Identity

• ●Rebrands the previously undervalued self-sufficiency image with the citizen-designed brand “ALL-LIVE”

• ●“ALL” stands for “everyone,” and “LIVE” for “living well together in Busan”

• ●All public welfare self-sufficiency business names will be standardized under the ALL-LIVE brand

• ●Trademark registration is planned to enhance IP management and brand power

3. Establishment and Operation of the ALL-LIVE Market

• ●Introduces Korea’s first virtuous self-sufficiency market, where participants produce, consume, and reinvest profits

• ●Provides 100,000 KRW in points per person to 2,100 participants (who worked over 3 months in 2024 and remain active)

• ●Points can be used at 70 self-sufficiency business sites (e.g., cafés, restaurants)

• ●Encourages participants to become proud contributors and ethical consumers, not just beneficiaries

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Mayor Park Heong-joon will state:

“The best welfare is a job. The ALL-LIVE project empowers participants to grow as full members of society and spreads social values through care services.
By enabling participants to become economic contributors, not just welfare recipients, we will create a virtuous cycle of welfare with the citizens of Busan.”

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[Appendix 1] Event Overview

• ●Event Name: ALL-LIVE Project Launch Ceremony

• ●Date & Time: Monday, June 23, 2025, 3:00–3:45 PM

• ●Venue: Grand Auditorium, 1st Floor, Busan City Hall

• ●Participants: Mayor, Council Chair, KOBC President, 400+ self-sufficiency participants

• ●Main Program:

• ○Opening and national ceremony

• ○Speeches (Mayor and dignitaries)

• ○Project briefing and donation ceremony

• ○Delivery of point cards and market plaques

• ○Launch declaration

• ○Ceremony and group photo

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[Appendix 2] ALL-LIVE Project Summary

Background

• ●Low self-sufficiency exit rates and independence success necessitate policy change

• ●As of April 2025: 5,674 participants, 272 work units, 61 self-sufficiency enterprises

• ●Image and perception of the program hinder achievement of goals

Key Achievements

• ●Citizen-led co-design group developed the ALL-LIVE model

• ●Won the Prime Minister’s Award at the 2024 Public Service Design Expo

• ●Secured sustainable funding by reallocating revenue from central to city-level funds

Project Initiatives (All First in Korea)

• 1.Commercialization and Expansion of Success Models

• ○Transform beneficiaries into service providers

• ○Continuous job creation via Busan's five essential care services

• ○Expanded participation from 10 to 13 centers and 2 to 5 services (from 2024 to 2025)

• 2.Brand Development and Promotion

• ○Citizen-designed brand to improve image and recognition

• ○Unified naming under the ALL-LIVE label to strengthen branding

• 3.ALL-LIVE Market Development

• ○Cycle of good rewards → ethical consumption → shared benefits

• ○Participants receive and use points, profits reinvested

• ○Supported by 70 businesses and 2,100 participants

Future Plans

• ●2nd Half of 2025: File for ALL-LIVE trademark registration

• ●January 2026: Expand market operations and point support