Busan is good

“2025 Busan Urban Brand Goods Design Contest” to Capture the Charm of Global Hub City Busan

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The Busan Metropolitan City (Mayor Park Heong-joon) and the Busan Design Promotion Agency (President Kang Pil-hyun, hereinafter “the Agency”) announced that the “2025 Busan Urban Brand Goods Design Contest” will be held from June 12 to July 31.

This contest aims to develop and discover original and commercially viable brand goods using Busan’s urban brand symbol and the slogan “Busan is Good.”

○ In last year’s contest (2024), a total of 146 entries were submitted, resulting in 31 award-winning designs selected through a competitive 9:1 ratio. Among them, 12 designs were featured in the official Busan Brand Shop.

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<2024 Contest Overview>

• ●Period: March 29 – May 16, 2024

• ●Host/Organizer: Busan Metropolitan City / Busan Design Promotion Agency

• ●Entries Received: 146 (Busan: 102 / Other regions: 44)

• ●Winners Selected: 31 (Grand Prize: 1 / Gold: 1 / Silver: 2 / Bronze: 12 / Honorable Mention: 15)

Examples of Past Winning Designs:

• ●Grand Prize: “Busan-Tapping Keycap”

• ●Gold Prize: “Busan Coffee Goods”

• ●Silver Prize: “Busan Container Magnet” and “Busan Illustration Postcard Series”

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This year’s contest includes categories such as household goods, fashion accessories, children’s items, stationery and office supplies, and crafts. Each individual or team may submit up to two entries.

○ Any business entity registered in Korea, or an individual who can complete registration within two months after winning, is eligible to participate.

Busan City will select 18 winners through a two-stage process: a document review and an evaluation of actual samples. Awards include:

• ●6 awards from the Mayor of Busan

• ●12 awards from the President of the Busan Design Promotion Agency

• ●Top prize: up to KRW 5 million

○ Entries selected in the first round must submit physical samples (e.g., 3D-printed models) for the second round of judging.

○ Final winners will be announced on September 2, 2025 on the official contest website (busangoods.kr).

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Winning entries will be used as Busan promotional brand goods at key events and festivals and may also be offered the opportunity to be featured in the official Busan Brand Shop.

Kim Yu-jin, Director of Busan’s Future Design Headquarters, stated:
“We hope this contest promotes Busan’s charm nationwide and leads to the discovery of brand goods loved by both citizens and visitors,” and added,
“We expect the contest will contribute to building a unique and differentiated urban brand image for Busan.”

○ Detailed contest information can be found on the official contest website (busangoods.kr), Busan City’s official announcement page (www.busan.go.kr/nbgosi), and the Busan Design Promotion Agency website (www.dcb.or.kr).

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[Attachment 1: Contest Overview]

• ●Purpose: Promote the new urban brand and discover high-quality brand goods

• ●Theme: Goods that reflect the core value of “good” and inspire affection (goodness) for Busan

• ●Contest Period: June 12 – July 31, 2025 (until 18:00)

• ●Announcement of Winners: September 2, 2025

• ●Categories: Sample product mock-ups (3D renderings, mock images)

• ○Household items, fashion accessories, children’s items, stationery, office supplies, crafts

• ●Eligibility:

• ○Registered Korean businesses (as of deadline)

• ○Individuals capable of registering within 2 months after winning

• ●Host/Organizer: Busan Metropolitan City / Busan Design Promotion Agency

• ●Prizes: Total 18 awards with a total prize pool of KRW 11.4 million

Prize Category	Awarded By	No. of Winners	Amount (KRW)	Total
Grand Prize	Mayor of Busan	1	5,000,000	5,000,000
Gold Prize	Mayor of Busan	2	2,000,000	4,000,000
Silver Prize	Mayor of Busan	3	800,000	2,400,000
Bronze Prize	Busan Design Promotion Agency	12	–	–
Total	–	18	–	11,400,000

• ●Utilization Plan:

• ○Use winning goods to promote the urban brand at key events and festivals

• ○Promote the goods via Busan City channels and offer opportunities to enter the Busan Brand Shop

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[Design Contest Judging Overview]

• ●Judging Body: Busan Urban Brand Goods Design Contest Evaluation Committee (7 judges)

• ●Process:

• ○1st Round: Document review (twice the number of final winners)

• ○2nd Round: Physical evaluation (3D printed or manufactured samples)

• ●Criteria: Understanding of theme, creativity, originality, technical quality, practicality

• ●Final Announcement: September 2, 2025

Date	Step
August 1–4	1st Round Judging
August 6	1st Round Results
August 25–27	Sample Submission
August 29	2nd Round Judging
September 2	Final Results